Tag Archive | "branding"

At Burt’s Bees, the recession never happened

I have been following Burt’s Bees closely as a marketing professional since 1999 and, I’m happy to say, did a biz analysis of the company in 2004. Today’s LA Times is the first newspaper outside of North Carolina to realize that the recession seems to have had zero effect on the company’s sales and it’s […]

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Al Ries doesn’t like Campbell’s soup. Really. Says so himself.

Al Ries doesn’t like Campbell’s soup. Really. Says so himself.

This is the craziest book review you’re ever going to read. We’re taking on Al Ries and his seriously simplified 22 Immutable Laws of Branding by throwing one major, successful brand after another at the book. Which we’ve chosen completely at random. Honest. And, not surprisingly, we’re finding that the owners of these brands aren’t […]

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Al Ries (and his 22 Immutable Laws) sumo wrestles Aunt Jemima! Thrills! Chills! A big mess!

Al Ries (and his 22 Immutable Laws) sumo wrestles Aunt Jemima! Thrills! Chills! A big mess!

In our unusual book review, where we take on Al Ries’ 22 Immutable Laws of Branding one brand at a time, we’re striving to “smart up” the book, to make it more useful to folks like you and me who have a vested interest in building and maintaining a brand. We’re hoping that each time […]

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22 Immutable Laws of Branding, part two: Jell-O smacks down Al Ries!

22 Immutable Laws of Branding, part two: Jell-O smacks down Al Ries!

In our unusual book review series, the staff here at Shoestring Venture is out to break Al Ries 22 Immutable Laws of Branding one brand at a time. Because we don’t believe in negative reviews, we’ve decided to “smart up” what Ries has dumbed down by subjecting his polemics to a “brand test” of major […]

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Breaking the 22 Immutable Laws of Branding one brand at a time, part 1

Breaking the 22 Immutable Laws of Branding one brand at a time, part 1

A search on Amazon for “branding” books racks up a whopping 2,500 entries, making it the second most popular topic, after leadership, in the biz-book market. Topping this Godzilla pile is Al Ries’s The 22 Immutable Laws of Branding, the king of the hill because, like so many of its bestselling colleagues, it rigorously follows […]

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The Roundup May 8 Madmen Edition

Since the auto industry is the number one media advertiser in the world, there’s alot of madmen who are going to get really mad when GM and Chrysler go bankrupt. In Chrysler’s Chapter 11 filing last week, Omnicom Group’s BBDO Detroit is listed as its second-largest unsecured creditor, owed $58.1 million. It’s believed, however, that […]

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The Roundup April 30

A hard ending maketh a good beginning. But the president also criticized a group of investment firms and hedge funds that did not agree to a $2.25 billion cash offer to cancel $6.9 billion in Chrysler’s debt, saying they were holding out “for the prospect of an unjustified taxpayer-funded bailout.” Chrysler’s main task in bankruptcy […]

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