Tag Archive | "branding"

A Venture on a Shoestring Budget, Helping Consumers on a Shoestring Budget

A Venture on a Shoestring Budget, Helping Consumers on a Shoestring Budget

I’m David Magier, co-founder and general counsel of Couptivate.com (www.Couptivate.com). I wanted to share my story about a web startup I built on a shoestring budget that is aimed at helping consumers live well on a shoestring budget. Couptivate provides an online wallet for consumers to track, organize, redeem and get the most out of [...]

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THREE FOR THREE!

Three For Three

I am in the unique and hectic position of having three (yes three!) companies in launch mode. They are G’Day Café pavlovas (www.gdaypavlovas.com), Henny Penny Soaps (www.hennypennysoaps.com), and Find My Treasures (www.findmytreasures.com). And for “fun” I’m completing my final six credits this Fall for my Master degree in management and administrative science! I conceived of [...]

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The Napoleon Complex: A shoestring startup with a big attitude

The Napoleon Complex: A shoestring startup with a big attitude

I’m Rob Basso, the founder and owner of the Long Island office of Advantage Payroll Services (www.LIAdvantage.com). When I started the LI branch of Advantage Payroll Services, I was just a kid with a passion for sales who made the right connections and found the right financial backer. I’m a Hofstra University graduate, and no, [...]

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The Initials P.R. were Helpful When Patti Rowlson Launched PR Consulting Services, a Publicity and Marketing Consulting Business

The Initials P.R. were Helpful When Patti Rowlson Launched PR Consulting Services, a Publicity and Marketing Consulting Business

My Business PR Consulting Services (people love that my initials are actually PR) provides affordable marketing support for startups and existing businesses that do not have the resources to hire additional employees. I work one-on-one with owners and managers to develop marketing plans, write content for websites & social media, work on publicity and provide [...]

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Why shouldn’t your barcode be cool?

Why shouldn’t your barcode be cool?

Sheer, complete, unadulterated brilliance. Make the barcode an element of branding and design! I’ve designed dozens of packages from toys to food and, I must admit, it never occurred to me that the barcode could be a cool part of the packaging. You pay for the damn thing, you download the image, and you paste [...]

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The Roundup September 24

Mobile coupons. Read on . . . Retailer JCPenney has introduced a mobile coupon program for its Houston customers via a partnership with mobile technology firm Cellfire. The program enables customers to use mobile coupons that are scanned at the point of sale in JCPenney stores. To do so, consumers must first download a special [...]

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Customer service as branding nightmare: when Panda Express employees pull out their switchblades

Customer service as branding nightmare: when Panda Express employees pull out their switchblades

I guess Panda Express will be replacing their panda bear mascots,Tom Tom and Eddie, with Tim Tom and Kevin, no? Because I’m yet again putting the finishing touches on my customer service bestseller (yes, you will buy the book and you will buy many copies), I have dozens of loose leaf notebooks filled with customer [...]

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The Ten Business Rules of Email

It may be that as an overworked and often exhausted consultant and author, my patience sometimes wears a bit thin. Or it may be that small to godzilla-sized companies pay people like me big bucks for effective branding and marketing strategies. Whatever the reason, I almost always go nuclear when I see somebody screw up [...]

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The Roundup June 22

The Roundup June 22

Tide’s out. Dirt’s out, too. Even with another brand, something P&G can’t afford for you to know. Throw this in the face of the next person who blathers at you about “branding.” A two-year analysis of 685 grocery and pharmacy-stocked brands, using data from 32m consumers’ supermarket loyalty cards, found that in 2008 the average [...]

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Al Ries on branding: the final word

Al Ries on branding: the final word

Just two days ago, Brandweek released its list of 2009 Superbrands (it is not happenstance that our marathon review of Al Ries has ended on the day the 2009 Superbrands were announced). Just a cursory glance over the category winners gives you a veritable rogue’s gallery of Al Ries felons. Scofflaws who not only busted [...]

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Al Ries on how to maintain a brand

Al Ries on how to maintain a brand

As we wind down our marathon review of Al Ries’ The 22 Immutable Laws of Branding, we hand over the stage to Ragin’ Al himself to tell us how to maintain a brand. While the central focus of the Al Ries branding program is that one brand should always equal one thing and one word [...]

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Al Ries on how to build a brand

Al Ries on how to build a brand

In our extensive review of Al Ries The 22 Immutable Laws of Branding, we’ve been throwing famous and successful brands at the book and finding that Ries’ core principles really don’t hold up too well. But what about the rest of the book? The core principle underlies only seven “immutable” laws. Are there more core [...]

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Al Ries slips on a bar of Ivory — see you next fall!

Al Ries slips on a bar of Ivory — see you next fall!

Over the past couple weeks, we’ve been “smarting” up Al Ries’ The 22 Immutable Laws of Branding, which, as its title suggests, admits of precious little nuance or complexity. It’s a perfectly wonderful book — it is, after all, the biggest bestseller on branding — but we’ve found as we throw one random successful brand [...]

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The Branding Myth, Part One

At some point in throwing together a small business or start-up, you’re going to drive headlong into issues of branding. It may be something you read online or, more usually, a topic brought up by an outside vendor — a designer, Web designer, PR specialist, or copywriter. Branding is a ubiquitous topic, a word that [...]

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Al Ries downs a whole bottle of Extra Strength Tylenol!

Al Ries downs a whole bottle of Extra Strength Tylenol!

Our weird, wonderful, and wacky review of Al Ries’ The 22 Immutable Laws of Branding continues to smart up the slim volume by using brand case studies to paint a fuller picture of branding opportunities. We’re now in the process of totally revising the Ries framework and today, after a whopping dose of Extra Strength [...]

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Al Ries gets a Fruit of the Loom wedgie!

Al Ries gets a Fruit of the Loom wedgie!

Faithful readers of our blog have followed with baited breath as we throw one case study after another at Al Ries’ formidable branding bible, The 22 Immutable Laws of Branding. So far, we’ve managed to qualify Ries’ central dictum — that one brand should always be one thing and always associated with one and only [...]

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Al Ries doesn’t know what to do with Vaseline . . . but we do!

Al Ries doesn’t know what to do with Vaseline . . . but we do!

We’re just having too much fun reviewing Al Ries’ The 22 Immutable Laws of Branding by randomly throwing brands at the book and seeing if they stick. Help! We can’t stop! Well, talk about sticky, today we throw a gooey jar of Vaseline at the book and . . . wait! Al Ries already threw [...]

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The Roundup May 23-24

“You know what my father said to me?” “Get out?” “No, before that.” “You’re going bald?” “No, no, land, everyone will always need land.” African countries are giving away vast tracts of farmland to other countries and investors almost for free, with the only benefits consisting of vague promises of jobs and infrastructure, according to [...]

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Breakfast at Tiffany’s and Al Ries is on the menu

Breakfast at Tiffany’s and Al Ries is on the menu

In yet another installment of our endless review of Al Ries’ The 22 Immutable Laws of Branding, we explore a more delicate and feminine side of Ragin’ Ries as we lightly take him to Tiffany’s. Will his immovable, straight-from-the-mouth-of-god tawhid-like doctrine of one brand = one thing = one word hold up at the retailer [...]

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In which we put Al Ries naked into a Jacuzzi to see if his 22 Immutable Laws stand up

In which we put Al Ries naked into a Jacuzzi to see if his 22 Immutable Laws stand up

Faithful readers of this blog know that we’re taking on the formidable and legendary Ragin’ Al Ries and his popular bestseller, The 22 Immutable Laws of Branding, by throwing famous and successful brands at him totally at random. Since no-one here at Shoestring Venture likes to play by anyone’s rules — and since we’ve never [...]

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