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THREE FOR THREE!

Three For Three

I am in the unique and hectic position of having three (yes three!) companies in launch mode. They are G’Day Café pavlovas (www.gdaypavlovas.com), Henny Penny Soaps (www.hennypennysoaps.com), and Find My Treasures (www.findmytreasures.com). And for “fun” I’m completing my final six credits this Fall for my Master degree in management and administrative science! I conceived of [...]

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The Roundup June 22

The Roundup June 22

Tide’s out. Dirt’s out, too. Even with another brand, something P&G can’t afford for you to know. Throw this in the face of the next person who blathers at you about “branding.” A two-year analysis of 685 grocery and pharmacy-stocked brands, using data from 32m consumers’ supermarket loyalty cards, found that in 2008 the average [...]

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