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Bringing Your Product to Market 4.9. Licensing

Bringing Your Product to Market 4.9. Licensing

4.9. Licensing When you license your product, you’re essentially “selling” it to another company. They then have the right to manufacture, market, and sell the product. In return, they pay you a flat fee (rarely) or a percentage of every sale they make, called royalties. But why would you want to sell your product? You [...]

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