Tag Archive | "banner exchanges"

Promotions: Marketing and Sales 8.9. Exit Exchanges

Promotions: Marketing and Sales 8.9. Exit Exchanges

An exit exchange works pretty much the same way as a banner exchange―in this case, however, what you’re trading are pop-unders or exits. A pop-under is a pop-up with manners. Standard pop-ups load in front the page the user is really interested in; pop-unders very courteously load beneath the page. So the user is not [...]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But [...]

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Promotions 8: Marketing and Sales

Promotions 8: Marketing and Sales

Marketing is the engine that drives every business. It is a very complex business, but nothing says you cannot go up against even the biggest marketers in the world with just the right combination of cleverness, strategy, and insight. While we cannot make you brilliant marketers in this or any other book, we can outline [...]

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