Tag Archive | "banner exchange"

Promotions: Marketing and Sales 8.9. Exit Exchanges

Promotions: Marketing and Sales 8.9. Exit Exchanges

An exit exchange works pretty much the same way as a banner exchange―in this case, however, what you’re trading are pop-unders or exits. A pop-under is a pop-up with manners. Standard pop-ups load in front the page the user is really interested in; pop-unders very courteously load beneath the page. So the user is not [...]

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Promotions: Marketing and Sales 8.8. Banner Exchanges

Promotions: Marketing and Sales 8.8. Banner Exchanges

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But [...]

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