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Bringing Your Product to Market 4.5. Business Analysis

Bringing Your Product to Market 4.5. Business Analysis

4.5. Business Analysis In the business analysis or business plan phase, you work out the business projections for your product concept: Estimated price―based on what consumers have told you and what the likely response from your competitors might be, you set a price that will maximize profits. That is, you have to determine a price [...]

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