Tag Archive | "advertising"

If you’re thinking about advertising on Facebook . . .

If you’re thinking about advertising on Facebook . . .

Facebook has a slightly different definition of “mouse click” than the rest of us. Think again. TechCrunch is reporting massive click fraud on the Facebook site. As a result of these blogs, Facebook is admitting to the fraudulent clicks and claims to be working on a fix. However, their initial response to advertiser complaints was […]

Read the full story

Posted in tip sheetComments (1)

The Roundup June 9 Madmen edition

Craigslist is about to turn 100 this year! Classified and community site Craigslist is on track to generate $100 million in revenue this year, according to estimates by AIM Group/Classified Intelligence. The number is a 23 percent increase from 2008 when the group pegged Craigslist’s revenue at $81 million. When the AIM Group began estimating […]

Read the full story

Posted in the roundupComments (0)

Al Ries on how to build a brand

Al Ries on how to build a brand

In our extensive review of Al Ries The 22 Immutable Laws of Branding, we’ve been throwing famous and successful brands at the book and finding that Ries’ core principles really don’t hold up too well. But what about the rest of the book? The core principle underlies only seven “immutable” laws. Are there more core […]

Read the full story

Posted in books, the branding notebookComments (11)

What digital television really means

What digital television really means

In just one more week, all broadcast and cable television will become digital. You’ve heard about it for years. All the hype and hoopla have probably lit a pretty raging fire under your feet to junk your old analog TV and shell out a month or two of salary for one of those wall-sized HD […]

Read the full story

Posted in happenings, the i.t. filesComments (0)

The Roundup June 5

He can sell cars, but can he make ’em, too? I’ll betcha a hundred he can — better than GM, in fact. General Motors Corp. this morning announced a tentative deal for renowned Detroit businessman Roger Penske to acquire GM’s struggling Saturn brand and distribution network. . . . Saturn will be wholly owned by […]

Read the full story

Posted in the roundupComments (0)

The Branding Myth, Part One

At some point in throwing together a small business or start-up, you’re going to drive headlong into issues of branding. It may be something you read online or, more usually, a topic brought up by an outside vendor — a designer, Web designer, PR specialist, or copywriter. Branding is a ubiquitous topic, a word that […]

Read the full story

Posted in the branding notebookComments (0)

At Burt’s Bees, the recession never happened

I have been following Burt’s Bees closely as a marketing professional since 1999 and, I’m happy to say, did a biz analysis of the company in 2004. Today’s LA Times is the first newspaper outside of North Carolina to realize that the recession seems to have had zero effect on the company’s sales and it’s […]

Read the full story

Posted in the branding notebookComments (1)

The Roundup May 16-17

Apple to Microsoft: Thanks for the ads, man! The moment Microsoft decided to attack Apple, they increased Apple’s credibility. That’s a given any time you decide to respond to an opponent you previously didn’t acknowledge even had right to get into the ring with you. (“Would Bill Gates have aired Laptop Hunters?,” Fortune, May 17) […]

Read the full story

Posted in the roundupComments (0)

Al Ries (and his 22 Immutable Laws) sumo wrestles Aunt Jemima! Thrills! Chills! A big mess!

Al Ries (and his 22 Immutable Laws) sumo wrestles Aunt Jemima! Thrills! Chills! A big mess!

In our unusual book review, where we take on Al Ries’ 22 Immutable Laws of Branding one brand at a time, we’re striving to “smart up” the book, to make it more useful to folks like you and me who have a vested interest in building and maintaining a brand. We’re hoping that each time […]

Read the full story

Posted in books, the branding notebookComments (12)

22 Immutable Laws of Branding, part two: Jell-O smacks down Al Ries!

22 Immutable Laws of Branding, part two: Jell-O smacks down Al Ries!

In our unusual book review series, the staff here at Shoestring Venture is out to break Al Ries 22 Immutable Laws of Branding one brand at a time. Because we don’t believe in negative reviews, we’ve decided to “smart up” what Ries has dumbed down by subjecting his polemics to a “brand test” of major […]

Read the full story

Posted in books, the branding notebookComments (14)

Breaking the 22 Immutable Laws of Branding one brand at a time, part 1

Breaking the 22 Immutable Laws of Branding one brand at a time, part 1

A search on Amazon for “branding” books racks up a whopping 2,500 entries, making it the second most popular topic, after leadership, in the biz-book market. Topping this Godzilla pile is Al Ries’s The 22 Immutable Laws of Branding, the king of the hill because, like so many of its bestselling colleagues, it rigorously follows […]

Read the full story

Posted in books, the branding notebookComments (16)

When a click is a click: the IAB releases official standards

The Interactive Advertising Bureau, along with 32 member groups including Google and Yahoo!, have released official standards for counting “clicks” on cost-per-click Internet advertising. If you are an entrepreneur or business seriously considering Internet advertising, then it behooves you to familiarize yourself with these standards before you jump in. What this means for those who […]

Read the full story

Posted in tip sheetComments (0)

The Roundup May 8 Madmen Edition

Since the auto industry is the number one media advertiser in the world, there’s alot of madmen who are going to get really mad when GM and Chrysler go bankrupt. In Chrysler’s Chapter 11 filing last week, Omnicom Group’s BBDO Detroit is listed as its second-largest unsecured creditor, owed $58.1 million. It’s believed, however, that […]

Read the full story

Posted in happeningsComments (0)

Actually, I don’t listen to the lyrics . . .

In today’s seriously dumb department, KTLK AM 1150 here in Los Angeles got paid good money to produce and broadcast an infomercial trying to finagle loyal listeners out of their 401K’s to get in on a scheme buying up Orange County probate property for dimes on the dollar and to sell for dollars on the […]

Read the full story

Posted in seriously dumbComments (0)

How a small biz can score a big celebrity

In a piece that every entrepreneur should bookmark, the Wall Street Journal shows that celebrity endorsements are not just for the billion-dollar consumer product bruisers like Nike: Before he earned his eight gold medals and became a global celebrity at the Beijing Olympics, Mr. Phelps and three teammates agreed to endorse PureSport, a protein mix […]

Read the full story

Posted in the strategy notebookComments (1)

Shoestring Book Reviews

Shoestring Venture Reviews
Richard Hooker on Jim Blasingame

Shoestring Fans and Followers


Categories

Archives

Business Book: How to Start a Business

Shoestring Book

Shoestring Venture in iTunes Store

Shoestring Venture - Steve Monas & Richard Hooker

Shoestring Kindle Version # 1 for e-Commerce, # 1 for Small Business, # 1 for Startup 99 cents

Business Book – Shoestring Venture: The Startup Bible

Shoestring Book Reviews

Shoestring Venture Reviews

Invesp landing page optimization
Powered By Invesp
Wikio - Top Blogs - Business