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Promotions: Marketing and Sales 8.8. Banner Exchanges

Posted on 02 August 2010. Tags: advertising, advertising placement services, AOL, banner ad, banner ads, banner exchange, banner exchanges, Bidvertiser, business, Click-through rate, contextual, Dish Network, e-bannerx, Electronic commerce, exchange member, exchange rates, exchange service, exchange software monitors usage, exchange technology, impressions, Information technology management, Internet marketing, Link exchange, live person, marketing, math, network member, online advertising, percentages, porn hacks, revisions, robots, search engines, shoestring, SkyscraperAds technology, undesirable activities, Web advertising, web analytics software, Web banner, Web site owners, World Wide Web

Let’s say you truly are running a shoestring venture with precious little cash to spare for Web advertising. You can leverage the value inherent in your Web site by joining a banner exchange where you trade ads with other Web site owners. In essence, you get to place ads on other sites for “free.” But [...]

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