Tag Archive | "advertisers"

Sponzu.com – a New Social Fundraising Platform Removes Financial Barriers

The idea to create a site that would help individuals and organizations with small ideas raise funding was born in early September 2010. There are plenty of successful fundraising platforms on the internet. Some engage in pre-sale techniques, others exchange money for equity and dividends, and some just ask for donations. All these sites have [...]

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Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Promotions: Marketing and Sales 8.12. Affiliate Marketing Networks

Most online advertising is affiliate marketing. It looks, feels, acts, and quacks just like other Web advertising. It differs, however, in how you pay Web publishers to display your ads. For non-affiliate advertising, you usually pay for the number of impressions (CPM or “cost-per-mil” with a mil being 1,000 impressions) or the number of clicks [...]

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Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

Promotions: Marketing and Sales 8.11. Virtual Adservers (PDF)

In the simplest possible marketing configuration, you will end up using some search advertising, some network advertising, and strike a few deals with some Web publishers. But what if you want to handle your own advertising? Or, check this out, what if you want to “rent” your own Web site to advertisers. If you’re playing [...]

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Promotions: Marketing and Sales 8.2 Web Marketing

Promotions: Marketing and Sales 8.2 Web Marketing

Once upon a time in a galaxy far, far away . . . probably 1950’s America . . . marketing and promotions were easy. All marketing really took was a giant plateful of media advertising combined with a generous helping of sales and some dollops of direct response advertising and public relations. Nobody ever had [...]

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