Tag Archive | "acquisition"

Promotions: Marketing and Sales 8.14. Email Marketing

Promotions: Marketing and Sales 8.14. Email Marketing

On its face, email marketing seems pretty simple: using email to promote your product, service, or company. Everyone uses email and it costs virtually nothing to send. In practice, however, email marketing can be very complex. As a species of direct marketing, its success largely depends on how well you target your email ads and [...]

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The Roundup September 16

Dreamweaver becomes Dreamcounter and Acrobat Reader becomes Acrobat Number Cruncher. It may not be hot, but it’s cool. Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture’s analytic software will be embedded in Adobe’s content-creation tools. . . . Omniture [...]

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