Press Release
The book, Shoestring Venture: The Startup Bible, a business startup bible by by Richard Hooker and Steve Monas, to be release on June 30, 2008.
San Diego, CA (PRWEB) June 6, 2008 -- Starting a business has never been easier, especially with the book release of Shoestring Venture: The Startup Bible, by Richard Hooker and Steve Monas, on June 30, 2008. The first, flagship book in the ambitious Shoestring Venture Series, the book covers all of the major aspects of running a new venture, from law to financing, to staffing to marketing, written in easily understood language specifically for entrepreneurs with limited finances.
Shoestring Venture manages, in the words of one reviewer, to "successfully answer in a single volume a majority of the questions that new entrepreneurs bring to a new business." Few books cover the subject as exhaustively, practically, and timelessly as Shoestring Venture. Most uniquely, Shoestring Venture is the first thorough and practical guide to outsourcing for small and single-person businesses. While the media focuses on how foreign outsourcing takes away domestic jobs, Shoestring Venture is the first book to help bootstrap entrepreneurs use foreign outsourcing to their fullest advantage.
Hooker and Monas argue that we are entering a century for small business. Individuals, bootstrap entrepreneurs, and small businesses now have the business tools - from financing to manufacturing, to marketing -- to build powerful start-up organizations, without ever really having to walk out the front door. Using global communications and data networks, individuals and small businesses can staff an entire organization with every human resource and skill needed at low cost.
They can, in short, run a virtual organization using only a desktop or laptop computer.
It's the magic of outsourcing. It means that even the smallest entrepreneurs can become formidable players in the global business world. Most importantly, outsourcing permits entrepreneurs to focus their energies on what brings real value and competitive advantage to their business - what they do best.
The focus on outsourcing sets Shoestring Venture apart from the common run of how-to business books. Shoestring Venture gives entrepreneurs and small business owners the tools they need to start a new business or take their current business several levels higher by exploiting the resources our interconnected world offers.
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