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The Biz Roundup March 27 (The tweet-length Twitter edition)

What do you mean, make money? You mean, like, profits? Oh, crap! Crap! I knew we forgot something!

In the span of a week, Twitter has transformed from a company that has seemed in no hurry to make money to one that is willing to at least experiment on a business model. On Monday, the San Francisco messaging service unveiled an initiative for companies to become sponsors. A few days later, it revealed plans to offer souped-up Twitter accounts for a fee. . . .

Twitter executives are trying to walk a fine line between making money and alienating their users by bombarding them with sales pitches. Last month, the company hired Anamitra Banerji, a former Yahoo advertising director, to focus on revenue-generating ideas.

(“Twitter seeks tweet of the blue bird of profit,” San Francisco Chronicle, March 27) Twitter has been one of the hands-down, storm-the-breach successes in the Web 2.0 world. They just forgot to make money. Didn’t we learn this lesson in 2001? And, I don’t know about you, but I think I’ve had it up to here with journalists writing cutesy Twitter headlines withtweetor birds as the punchline. Thanks, journos, we haven’t heard the tweet joke, thanks for making sure the bell works.

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