About Authors

Richard HookerRichard Hooker heads up a Los Angeles marketing and advertising agency that specializes in start-ups and turnarounds. In his twenty year career, he has consulted for major international universities, Fortune 500 companies, well-funded startups, and shoestring ventures in areas ranging from the Web to financing to strategy.

Steve MonasSteve Monas was born in Odessa, Ukraine, and moved to San Diego when he was 5. Known as a « serial shoestring entrepreneur » (meaning: a bunch of failures and a growing trend of successes) is currently living in Poipu, HI (the Garden Isle of Kauai), where he is working on various Web projects including the relaunch of ScourEvents.com and a taxi and tour business on Kauai called « Pono Taxi » proving that Shoestring Venture, is not only for web projects or e-commerce, it is for all entrepreneurs.

Pono means « a balance in the universe and doing the right thing ». The name was given to him by a royal Kanaka family member, known around the world as Hawaiian Billy. He moved to Kauai, HI on a whim, never been there before, and settled in a south shore town of Poipu. Pono Holdings, LLC is managed by Steve Monas, and the proceeds will go back to Hawaii, the sovereign nation, not the state. This is continuing to be an amazing journey (Holo Holo) for Steve Monas.

Steve Monas is available for interviews and consultation. Please email him directly at steve at shoestringpublishing.com or leave a voice-mail at 619-488-1956.

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