Derek Johnson Brings SMS Marketing to the Masses with


Derek Johnson

What is the name and URL of your site?
Tatango –

A brief synopsis of the website / application ?
Five-year-olds are text messaging nowadays, aren’t they? So, if I had to explain Tatango to a five-year- old, I would tell them that Tatango allows any businesses or organization to send a text message to a lot of people or five-year-olds at the same time. Wow, that last part doesn’t sound so good; let’s just keep it at « people.”

Why did you start this company?
There was only one reason I started Tatango—to solve a problem. I was a university student at the time I came up with the idea and also was part of a 100-man fraternity. I saw communication was severely lacking, and decided to solve that problem.

Who is your competition, and what do you do better?
There is obviously a lot of competition within the text message marketing space, but the one thing we do better than all of our competition is make the whole process simple. At the end of the day, businesses and organizations want to send a text message. I still haven’t found out why our competitors make that so hard to do on their sites.

Why would a small business, entrepreneur, freelancer, etc., use your product?
Let’s say you’re a restaurant owner and your slow day is Wednesday each week. Did you know that 90 percent of all text messages are opened within four minutes of being received? As a restaurant owner, you can use this to your advantage and send a Wednesday special straight to the mobile phones of your subscribers and drive immediate traffic into your restaurant. You aren’t going to find the same open, or redemption rates in other tools such as e-mail, Facebook or even Twitter.

Do you offer free online or offline tools?
At Tatango, we love helping both businesses and organizations successfully launch and manage text message campaigns. We post information on our website, blog, Facebook and Twitter to help people be successful. If you can’t find what you’re looking for, give me a ring—I’m always available to help. My personal mobile phone number is 206.334.4012.

Are there different pricing levels?
Yes, we have pricing levels for all types of businesses and organizations, whether small or large. Our subscription plans start at only $24/month.

Do you have a blog that keeps users updated?
So we have our Tatango blog, which can be found here: and also my personal blog, which can be found here:

Facebook, Twitter, or ?
Company Facebook

Personal Facebook page

How long have you been in business?
We’ve been in business for almost three years now.

Number of current users?
We don’t release our user numbers, but we were Angel funded in 2008 and I’m proud to say a profitable corporation at the end of 2009.

How do you see your company in the next 2-5 years (more products or services?)
In the next few years, Tatango will be the go-to company for any business or organization looking to launch an SMS marketing campaign. I want to bring text message marketing down to the masses, the local restaurant, and the retail shop around the corner. That’s the 2-5 year plan.

How many employees do you currently have working with you and/or freelance contractors
We have a small staff of four extremely dedicated and passionate team members that work here at Tatango.

Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?
At this point, no, but who knows what the future will bring? If you’re interested in what we do here at Tatango though, be sure to contact me so I can keep you as a potential employee on my radar.

What other web-based products would you recommend to entrepreneurs, business owners, or freelancers?
I actually wrote a rather lengthy synopsis about all the web-based tools I use to keep both my personal life and business running smoothly. You can find that blog post here:

Any patents pending?
No, we aren’t rocket scientists here. We’re just people trying to solve a problem by piecing together existing tools and making sure they work together smoothly.

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