Categorized | Business Authors

The Road Less Traveled – Publishing, Marketing, and Promoting from the Ground Up

ec·o·nom·ics: a simple twist on normalcy

Kersten L. Kelly

A short authors bio:

Kersten L. Kelly is a self-published author of narrative non-fiction and semi-fiction books. She grew up in Munster, Indiana, and currently works in a sales role based out of Chicago, Illinois. She started writing at an early age and graduated from Indiana University with a dual Bachelor’s Degree in Economics and Communication & Culture. She then went on to earn a Master’s in Business Administration from the Kelley School of Business at Indiana University. She has a passion for learning, teaching, and writing as well as international travel in her spare time. This book is her first piece of published work.

A book synopsis / Key Ideas:

Economics is an enthralling science that encompasses our actions, thoughts, and emotional rationality every day in the unconscious. This book dissects economic theory into bite-size, entertaining snippets that anyone can understand and apply to their daily routines. It is a compelling depiction of history, business, pop culture, and social movements intertwined with relevant economic trends. Economics is part of daily life, and this book challenges readers to question how and why people make decisions by adding a simple twist on normalcy.

Why did you write this book?

I wanted to shed light on economics as a topic and help people understand that it applies to almost everyone in their daily activities.

why readers should buy your book and what they will get out of it after reading it ?

Readers should purchase the book to gain a better understanding of the simple choices they make on a daily basis. This book will help them make better decisions by helping them to identify their options.

Do you have a blog, what is the link, what do you talk about in your blog?

Yes, I have a blog and the link is The blog is a holistic book publishing, marketing, and promotion site for any and all books. My idea behind the blog is that in order to generate authors, bloggers, readers, and viewers to your own piece of written work, you need to connect with others. One of the best ways that I’ve learned that through my experiences was by reading other blogs. The virtual connections that the people create via the web is nearly as beneficial (if not more) than a personal live connection with people. The network online is vast. My blog is happy to host and highlight books for free.

Do you do speaking events? What are some common ones that you do on a regular basis? What do you talk about?

I would love to do speaking events. Unfortunately, I have not been asked to do any yet, but I would jump at the chance. One of my favorite things to do is to speak to large groups of people or make presentations. This would be a great start for me.

Do you do your own marketing or PR? What is a good marketing / PR stratgey for a budding author?

I do all of my own marketing and PR. The best marketing strategy for a budding author is to connect with as many people online as you possibly can. It is critical to find blog hosts for tours, fellow bloggers with shared interests, and free marketing tools online like HARO. Authors should not have to pay for the majority of their marketing. It is so beneficial and easy to connect with people for free. If you find the right sites that allow you to do so, the entire process becomes easier. Also, one of the best tips I’ve heard is to keep a binder of all of the marketing tactics that you complete. If you are like most authors, you will become enthralled with the idea of writing books. Once this occurs, you will write multiple books and the marketing process starts all over again. By keeping all marketing tools in a binder, you will be one step ahead of the curve when the next book is published.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?




Youtube watch video URL? –

What free online or offline tools do you use?

One of the best tools that I’ve found for booking a free blog tour is This website has a free option for a blog tour for authors. Authors are hosted on a total of 15 blogs throughout a month, and in exchange, the author hosts other authors on their blog. It is a great tool to use for free promotions. The site owner, Pandora Poikilos, is easy to work with and very responsive on e-mail. Another great tool that I’ve found is This is a site where you can actually find blog tour hosts and list your book as well. It is an interactive site where you can communicate directly with the people that you find interesting. It’s very helpful in finding both authors and blog hosts.

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

Just me!

What is the best advice you never got?

The best advice that I never got was to get started way before the book was published. There is so much work in the marketing process. If you can create your website and line up people to review your book before it debuts, you will already have a following of people. I didn’t think that this was even relevant in my case, but it would have helped significantly. Getting a base of followers and people that are interested can make all the difference. They share your information with their followers and it becomes a chain reaction.

What is the one thing that you did right?

The one thing that I did right was to create my own publishing company to actually publish the book. I knew the possibilities that resided within the query process in the book world. I didn’t want to go the traditional route because I wanted to have a major influence over the way my book looked and what was included in it. I am very glad that I did this. It has been a very challenging adventure, but it was definitely one of the best things I’ve done. I’m very happy with the decision.

What book(s) have you read that you would recommend to others?

A Million Little Pieces, My Friend Leonard, The Heart and The Fist, Freakonomics, SuperFreakonomics, Fifty Shades of Grey, The Hunger Games Trilogy

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