Archive | web marketing

And now . . . adicons!

And now . . . adicons!

That is one tiny ad. But it gets bigger when you click it. This has to be some sort of Guinness world record. The New York Times Web edition this morning opened up with the tiniest banner ad I’ve ever seen. Even the Lollipop Guild will probably think this a mighty teensy ad. At around [...]

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What does Google’s acquisition of AdMob mean for small business?

What does Google’s acquisition of AdMob mean for small business?

You may not have heard of them yesterday, but your online marketing is about to get a lot easier. Google continues gobbling up the online advertising world, today by taking a huge helping from the mobile advertising buffet table

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Google shows us how it’s done . . . again . . . with Campaign Insights

Our book,

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Dynamic Logic’s new report: focus on online ad’s creative more than placement

Dynamic Logic, a subsidiary company of market researcher, Millward Brown, just released a new study showing that the effectiveness of online advertisements have more to do with the creative than hyper-vigilance in placement or other metric-centric tools. Dynamic Logic finds that, once you have rationalized the placement and timing of online ads, it’s creative that [...]

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Search engine advertising: Should you day-part or week-part?

Search engine advertising: Should you day-part or week-part?

Generating conversions from SEM starts out like random gambling, but it’s a slot machine that you can figure out. Our book, The Startup Bible, covers all the introductory issues of search engine marketing, including a good introduction to using day-parting, which allows you to specify what times of day you would like your ad to [...]

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