Archive | Web and Ecommerce

Web and Ecommerce 7.14. Blogging Software

Web and Ecommerce 7.14. Blogging Software

Blogging software is a specialized Content Management System that allows content entries to be posted in reverse chronological order similar to diary entries (the word, blog, is a shortened form of “Web log.”) Blogs usually contain commentary and news in a combination of text, pictures, videos, links, and Web pages. While blogs initially started as [...]

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Web and Ecommerce 7.13. Content Management Systems

Web and Ecommerce 7.13. Content Management Systems

Content Management Systems Web content management systems, called CMS for short, allow you to create, delete, and edit pages on your Web site simply by typing the content into a Web form. You don’t have to do any coding, programming, designing, or updating. You hit a few commands, do type like crazy, and check out [...]

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Web and Ecommerce 7.12. Site Analytics: Software

Web and Ecommerce 7.12. Site Analytics: Software

Site Analytics: Software In the world of Web marketing, site analytics is the most crucial success factor . . . but also universally overlooked by small business owners. Site analytics tell you if your site is working. It tells you how people are finding your site, what they’re doing when they get there, how many [...]

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Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Web and Ecommerce 7.11. Ecommerce: SSL Certificates

Ecommerce: SSL Certificates Secure, encrypted transactions are a vital part of your e-commerce success. Your customers are sending you confidential credit card and billing information. If that information were intercepted―which is extremely easy to do―then it could fall into the hands of people who would use it to rack up thousands of dollars in fraudulent [...]

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Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Web and Ecommerce 7.10. Ecommerce: Payment Gateways and Merchant Accounts

Ecommerce: Payment Gateways and Merchant Accounts Unless you’re willing to have customers send you checks through the mail (perish the thought!), your Web site needs to process credit card transactions if you want to sell people anything. Taking credit card payments is a complicated affair. Credit cards need to be authenticated, the payment needs to [...]

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Web and Ecommerce 7.15. Wikis

Web and Ecommerce 7.15. Wikis

A wiki is a special type of content management system that allows not only you to add content to your site, but allows your users to do so, as well. Perhaps the best known wiki-based site is Wikipedia (http://www.wikipedia.com), an online encyclopedia totally written by the Web community. In fact, adding and modifying entries is [...]

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Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Web and Ecommerce 7.9. Ecommerce: Shopping Carts and Catalogs

Ecommerce: Shopping Carts and Catalogs On the face of it, e-commerce seems simple enough. You get some products. You get a Web site. People shop your Web site, toss a few things into their shopping cart, and then send you money. If only it were that easy! There are actually quite a few moving parts [...]

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Web and Ecommerce 7.8. Search Engine Optimization and Submission

Web and Ecommerce 7.8. Search Engine Optimization and Submission

Search Engine Optimization and Submission Search engine optimization (SEO) is all about managing words and markup on your pages to maximize your site’s visibility on Web search engines. As you may well know, when a user searches for a Web site by entering search terms or keywords into a search engine form, they typically get [...]

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Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Web and Ecommerce 7.7. Search Engine Optimization and Copywriting

Search Engine Optimization and Copywriting Why do people come to your Web site? It’s not your cool domain name. It’s probably not your cutting-edge design or spiffy back-end database. People come to your site to see what you have to show and hear what you have to say. When it comes down to brass tacks, [...]

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Web and Ecommerce 7.6. Domain Name Registration

Web and Ecommerce 7.6. Domain Name Registration

Domain Name Registration We discuss domain name registration in great detail in our very first chapter since your Web domain name is an inseparable part of the process of naming your company. A great company name does not mean anything if you cannot match it with a reasonably close domain name! Domain name registration, however, [...]

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Web and Ecommerce 7.5. Dedicated Hosting

Web and Ecommerce 7.5. Dedicated Hosting

Dedicated Hosting In the typical hosting service, you share space on a server with other customers. You get a certain chunk of the hard disk real estate and everyone else gets the rest. This can cause you problems―if people out there in Internet land are demanding resources from your site and from other sites on [...]

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Web and Ecommerce 7.4. Website Hosting

Web and Ecommerce 7.4. Website Hosting

Website Hosting The Web server is one of the critical components of your Web site that you will probably spend far less time and energy on than you should. Most entrepreneurs, in my experience, are just looking for a good price. The only information that seems to cross their desk is the monthly price and [...]

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Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Web and Ecommerce 7.3. Website Design and Development: Outsource Companies

Website Design and Development: Outsource Companies One thing this world is not short of are Website design and development companies. It’s harder to find a McDonalds than it is to find some company that will do your Web site for you. Your problem isn’t finding outsource companies; your problem is finding one outsource company in [...]

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Web and Ecommerce 7.2  Web Design and Development: Marketplaces and Job Boards

Web and Ecommerce 7.2 Web Design and Development: Marketplaces and Job Boards

Web Design and Development: Marketplaces and Job Boards We have structured this book as a reference book. On more than one occasion―hiring back office help or technology help―we’ve included a section on marketplaces and job boards. Those resources apply to Web development, as well: your best solution to your Web development needs is to turn [...]

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Web and Ecommerce 7.1. Web Design and Development

Web and Ecommerce 7.1. Web Design and Development

Most likely, your Web site is the centerpiece of your shoestring venture. It either serves as your primary marketing piece, lead generation device, or your online store. No matter what its purpose, you’re probably highly motivated to get it right―all of it. Getting things wrong means losing real money―people may not find your site, people [...]

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Web and Ecommerce 7

Web and Ecommerce 7

Getting your Web site right means accomplishing many different tasks. Because so many different aspects contribute to a site’s success, the task requires many different hands to make it work. This chapter covers the main aspects of getting your site up and running and the resources available to you to get it right. We begin [...]

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