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An Ocean of Knowledge Two Inches Deep

An Ocean of Knowledge Two Inches Deep

You are the CEO of a company, albeit a very small one—maybe even a one-person company run from your basement. No matter what your venture’s size, you are the CEO and, as CEO, you make the decisions that impact every aspect of your business. If there is one irrefutable truth about business, it is this: [...]

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There Are Two Kinds of Business Books

There Are Two Kinds of Business Books

One type likes to pull out the pom-poms, jump about, and do the “success” cheer. Page after page of “Success! Success! Success!” We call them cheerleading books. You know the type. After reading the book, you feel you can take over the world, but the book ends up moldering in a box somewhere. “Rah Rah [...]

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Core Competencies and Outsourcing

Core Competencies and Outsourcing

In the MBA world, they call “what you do best,” core competencies. Corporations understand that they succeed by doing what they do best and letting other folks, like suppliers or vendors, do the other stuff. For instance, most hotel chains do not actually own their hotels. Why? Any moron can own a hotel. The owning [...]

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This is the Century for Small Business

Corporate leviathans appear to have every advantage over small business— big bank accounts, armies of Harvard-educated MBA’s, fleets of lawyers, wallets filled with powerful politicians, and access to the biggest, baddest, priciest media on the planet. And what do you have? A great idea, a laptop, and a stressed-out checking account. What chance do you have? [...]

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Shoestring Book Reviews

Shoestring Venture Reviews
Richard Hooker on Jim Blasingame

Shoestring Fans and Followers


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Business Book: How to Start a Business

Shoestring Book

Shoestring Venture in iTunes Store

Shoestring Venture - Steve Monas & Richard Hooker

Shoestring Kindle Version # 1 for e-Commerce, # 1 for Small Business, # 1 for Startup 99 cents

Business Book – Shoestring Venture: The Startup Bible

Shoestring Book Reviews

Shoestring Venture Reviews

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