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Bringing Your Product to Market 4.3. Idea Screening

Bringing Your Product to Market 4.3. Idea Screening

4.3. Idea Screening Idea screening is a process, formal or informal, through which you evaluate a product or service idea to determine if it’s worth the time and money to develop further. Idea screening answers two basic questions: Is this product feasible? Is this service doable? Will I make a profit? The whole point of [...]

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