Archive | Idea Generation

Bringing Your Product to Market 4.2. Idea Generation

Bringing Your Product to Market 4.2. Idea Generation

4.2 Idea Generation Corporations have formal processes and departments for generating ideas. A huge number of people are often involved: R&D, marketing, and even consumers. Because they have all these resources, corporations develop product ideas at a pretty rapid clip―but most of them never get out of the idea stage! You, on the other hand, [...]

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