About the Authors
Richard Hooker heads up a Los Angeles marketing and advertising agency that specializes in start-ups and turnarounds. In his twenty year career, he has consulted for major international universities, Fortune 500 companies, well-funded startups, and shoestring ventures in areas ranging from the Web to financing to strategy.
Steve Monas is a "serial entrepreneur" currently living in San Diego, California, where he enjoys an active lifestyle and is working on various Web projects. Having just launched ScourEvents.com, he has just started a film and fitness video startup that has just introduced its first DVDs on the market.
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