Categorized | Smart Phone App

Simple, Fast and Elegant, Consumer-Inspired Social Sales Apps You’ll Want to Use from Taptera

Simple, Fast and Elegant, Consumer-Inspired Social Sales Apps You’ll Want to Use from TapteraWhat is the name of your business and URL of you APP?

Taptera: www.taptera.com

Events App: http://www.taptera.com/events

A brief synopsis of the smart phone app (explain it to a 5 year old)? Or A short bio of your company

Taptera’s core value is simple: sales and marketing people deserve great mobile apps. Founded in 2011, Taptera builds fast, beautiful, and secure mobile apps for sales and marketing employees across a diverse range of industries. Taptera currently has four apps on the market: Colleagues, Events, Rooms and Collateral.

Overall, the conversation around a mobile-first workplace has gained steam as people have fallen in love with consumer apps that they could use to help them do their jobs faster and quicker – hallmark examples include TaxiMagic, Uber, Expensify, etc.

While building great employee-centric apps for Genentech, Taptera’s CEO, Chris was approached by Silicon Valley VCs and investors to start a company to replicate their efforts for a prosumer clientele in dire need of apps that were elegant, simple, frictionless, secure, scalable and able to integrate with systems the companies already used.

Why did you start this company?

Simple, Fast and Elegant, Consumer-Inspired Social Sales Apps You’ll Want to Use from Taptera

Chris O’Connor, Co-Founder and CEO

Prior to starting Taptera, the company’s two co-founders Chris O’Connor and Dan McCall worked together at Genentech. While there, Chris spearheaded the Mobility Team and developed, with his product manager, Dan, more than 30 mobile apps for collaboration, sales and support. As a result Chris was frequently invited to spotlight the group’s latest creations at the Apple Executive Briefing Center and he and Dan were featured in the podcast series “iPadsinBusiness: ExecsTalkiPad” about how major corporations use mobile technology to help their employees be more productive. The two were often approached by companies to sell the apps they created. Soon they decided to start their own company and Taptera was born.

Android, iphone, blackberry, or windows?

With years of iOS development under executives’ belts, the company focuses on iPhone and Android solutions for now. Personally, the CEO uses an iPhone as well.

Was your company started on a shoestring budget or funded?

We’ve raised $2.2 million in funding from some of the biggest investors in Silicon Valley including Salesforce.com, Terence Garnett, M.R. Rangaswami and former H-P executive, David Murphy.

August 2011: First Round of Funding $2M

http://venturebeat.com/2011/08/24/taptera-2m-salesforce-mobile-enterprise-apps/

Who is your competition, and what do you do better?

There are no clear market players that focus solely on social sales apps. In many cases we’re running into half-baked internally-built tools. There are certainly competitors within one or two of our apps (Mobile Roadie for example goes head to head with Events in some cases) yet none that competes with our suite of social sales apps that help salespeople be more productive and manage their internal and external relationships better.

Another example is doubledutch’s events app, which was first to market for large-scale conferences. Our Events app was first created to work for internal events. As the product evolved we’ve received more requests from large-scale industry conference producers.

Mobile is what email was earlier this century and what the Internet was in the 90s. Speed to mobile innovation is what our apps offer the enterprise as they make the shift to a mobile-first business that truly benefits their salesforce’s efforts and their bottom line.

Why would a small business, entrepreneur, freelancer, etc use your product?

Taptera’s mobile apps make sales and marketing employees’ lives easier as they work within cross-functional teams. They make everyday pain-points at work easy to manage, provide a superior user experience, and are inexpensive. We have experienced founders who understand enterprise systems, problems, security, and solutions. We also have talented designers who focus on design and usability and on providing a great user experience. Finally we are nimble as a company, which helps us deliver innovative solutions that users need, when they want them.

Is this a free app or how much is it?

The Events app, for example, is free to end-users, however, not for an organization that wants to run their event through the platform. An app like Collateral is not free for end-users though their company could reimburse them, as it’s a workplace app.

Are there different pricing levels?

Pricing structure for businesses is based on a volume licensing and ranges from $10 -$35 per user. Prosumers, for some apps, can buy the apps themselves and begin using them in minutes. Custom enhancements are also available so that the products can meet a company’s unique needs.

Do you have a blog that keeps users updated?

http://www.taptera.com/blog.untetheredintelligence

Facebook, twitter, LinkedIn or ? Provide exact URL of each

https://www.facebook.com/taptera

https://twitter.com/taptera

http://www.linkedin.com/company/2233515?goback=%2Efcs_GLHD_taptera_false_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&trk=ncsrch_hits

YouTube

http://www.youtube.com/user/taptera

How long have you been in business?

Just over a year, since mid-2011

Number of current users? Estimated yearly growth?

Across our apps we have approximately 12K+/- users. We’re seeing traction in the $1B+ businesses and the size of companies we’re selling to range from about 15K-50K employees. Some customers include TechCrunch, Appnation, TechTarget, Ubisense, and Marsh & McLennan.

How do you see your company in the next 2-5 years (more products or services?)

Our strategy is to deliver quality, simple, scalable apps to salespeople, their cross-functional teams, and organizations overall. We have a unique product ideation process that allows us to devise and deploy new social sales tools quickly and easily.

Companies are investing in social CRM as evidenced by stats from Gartner (recently said that in 2012 the spend on social sales,including marketing and customer service, would cross the $1B mark http://www.forbes.com/sites/gartnergroup/2012/02/16/social-crm-means-business-in-2012/). By streamlining salespeople’s everyday tasks with the integration of social data we are hitting a sweet spot.

Additionally, investing in key partnerships like Salesforce.com (one of our investors) and other similar platforms are areas that will drive our revenue and user numbers. We anticipate continuing to release new apps that serve specific needs of every salesperson.

The model is to build quality apps that salespeople will want to use to hit their targets. When that adoption reaches a critical level in any organization it’s a no brainer to deploy salesforce-wide solutions. That shortens our own sales cycle, lowers the education barrier we sometimes face around mobility and security, and allows us to continue to reinvest in our own new products.

How many employees do you currently have working with you and/or freelance contractors?

We recently opened an office in Poland full of terrific developers and engineers. In total we have about 20 people working/contracting with us.

Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?

Currently we’re searching for a Head of Sales or Chief Revenue Officer.

http://www.taptera.com/blog/wanted-revenue-rockstar

Any Patents Pending?

No.

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