Categorized | Smart Phone App

AppIt Ventures Develops Suite of Affordable Apps for Entrepreneurs

AppIt Ventures Develops Suite of Affordable Apps for EntrepreneursBusiness Name: AppIt Ventures, LLC


Key Product: Business Plan Premier



Twitter: @AppIt_Ventures




Synopsis: AppIt Ventures is a full-service, mobile application development company that makes affordable apps that are easy to use, beautifully designed and just work. Co-founders Rob Carpenter and Jeff Macco are passionate about helping entrepreneurs succeed. Their mission statement sums up their purpose:

Build an App. Build a Business.

Why did you start this company?

We started AppIt Ventures for 2 reasons:

  1. Most entrepreneurs are phenomenal at their craft, but might need help writing business plans, building a brand strategy, etc. We our building a suite of mobile apps to help entrepreneurs start and grow businesses.
  2. People kept telling us great app ideas, but many of them lacked the time, connections, or a large enough budget to turn their idea into a reality.

Typical app development start at $20,000; we can typically build at a half to a third of that. Our low-cost model is designed to help entrepreneurs and small business owners. We primarily develop apps for Apple and Android devices because they have the greatest market share.

Was your company started on a shoestring budget or funded?

AppIt Ventures Develops Suite of Affordable Apps for EntrepreneursAppIt Ventures was founded on a shoestring budget by the personal savings of the founders and through the revenue generated from a number of internal products. Self-funding has helped us to easily and quickly make decisions for our business. It has also given us the independence to develop apps that we believe have the most potential to succeed (versus having investors tell us what to make and how to price our service).

What are you currently working on?

Currently, we are developing a suite of apps for small business owners that include our first app, Business Plan Premier (a business plan writing app), as well as other apps that help entrepreneurs create customized strategies in areas such as: Branding, Marketing, Public Relations, Internet Marketing and Social Media. All of the content for these apps were written by industry experts and are designed to be easily understood by individuals of any professional or academic background. The app is interactive, easy to follow, produces a customized ‘execution strategy’ upon completion, and eliminates the time cost of searching the internet for best practices.

Beyond our suite, we make customized mobile apps for clients. We offer design & development services, strategic consulting, and marketing strategies for our clients. We believe that the days of just launching an app and hoping it makes money are over. To be noticed, we use search engine marketing, pay per click, sales optimization, affiliate marketing and public relations techniques. The last part is especially important and includes reaching out to bloggers, content creators and journalists.

How long have you been in business?

AppIt Ventures was founded in February of 2012, but it started a few months earlier.

Rob and Jeff were sitting in café passionately discussing the success of Rob’s first app, Business Plan Lite. An individual walked over and said, “Hi, I’m a business developer for Apple and I’ve got several app ideas. I heard you guys developed an app, can you help me?” We responded by saying that we only developed one app and that we didn’t develop apps for other people. After the gentleman kindly thanked us and walked away, we realized that we’d just missed out on an incredible opportunity. Literally that afternoon we returned to Jeff’s condo and began to discuss the nucleus of an idea which eventually turned in to AppIt Ventures several months later.

In just 8 short months, we’ve already launched two more apps (Business Plan Premier for iOS and Android) and launched our first client app, Stress Release Hypnosis (which has gone on to climb 400 spots in its respective category). We are close to launching two more client apps and the second app in our suite, Internet Marketing Premier.

Number of current users?

AppIt Ventures Develops Suite of Affordable Apps for EntrepreneursOur business plan software has sold over 4,000 copies globally and sales continue to grow. We’re excited about bringing this same level of dedication and success to all of the custom applications we make for our clients. We have 4 client projects either launched or under development, all of whom are first-time entrepreneurs in the tech space.

How do you see your company in the next 3-5 years (more products or services?)

Over the next 3-5 years we will continue to develop more apps for entrepreneurs, develop custom apps for clients, and eventually start investing our resources into the best app ideas we receive.

How many employees do you currently have working with you and what else are you looking for?

We have four people in our company, including a CTO and a lead developer. We also have 2 small teams working internationally. We are always looking for great developers, designers and project managers.

Please let us know if you’d like to be a part of something pretty cool!

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