Thinkspeed: Transforming the B2B Market Intelligence Space

Thinkspeed: Transforming the B2B Market Intelligence Space What is the name of your business and URL?

Thinkspeed: www.thinkspeed.com

A brief synopsis of the website / application:

Thinkspeed is a crowd sourced research platform that enables companies to obtain targeted, actionable feedback from a community of pre-screened industry professionals. By utilizing Thinkspeed’s platform, companies are able to gather valuable insight about technology products and services from a select group of experts, resulting in better business decisions.

Can you explain in further detail how it works?

Companies looking to source IT market intelligence can directly survey professionals from Thinkspeed’s qualified pool of industry practitioners.

The process is simple: Companies can create a unique survey with questions relevant to the needs of their research and specify the desired expertise of the survey respondents. Our platform invites the best-matched respondents from our community of technology professionals to participate in the survey, and companies receive a report of the results within days.

Why did you start this company?

In the enterprise space, over $1.5 trillion is being spent annually on technology purchases, but enterprise technology decision makers still primarily rely on industry analysts and vendors for guidance and intelligence. Our goal with starting Thinkspeed is to transform the industry by making it simple, quick, and cost-effective for companies to source market feedback directly from professionals who know their products and services best. On the consumer side, more than 40% of purchasing decisions are heavily influenced by consumer opinion, such as customer reviews, and we would like to promote this shift in the enterprise space. We strongly believe that our model of “expert-sourcing” provides value by helping companies with their technology initiatives and enabling them to make smarter business decisions.

How did you grow your Thinkspeed community? What is the current number of members?

Thinkspeed’s research community is a selective, invitation-only community of technology professionals. We take the time to personally invite qualified business professionals to join our community. Since we also strongly encourage referrals, many of our members take the time to invite their friends and colleagues to join.

In addition, persons interested in joining can request an invite on our website.

Our research community has been growing at a steady rate, and we currently have more than 10,000 qualified members.

What is the incentive for professionals to join your community?

Thinkspeed community members are compensated for their time and effort through monetary compensation or access to final study reports. In addition, joining the community allows members to build their professional reputation and provides them the opportunity to voice their opinions and provide feedback on products and services that they work with directly.

What kinds of clients do you typically work with?

Our customers are generally companies that are seeking insight on specific topics within the technology industry. We typically work with IT and marketing decision makers within technology companies and large enterprises, as well as investment professionals in private equity and venture capital firms.

Was your company started on a shoestring budget or funded?

Thinkspeed received seed funding from Virgo Capital, a private equity firm that focuses on investing in software and technology-enabled services companies, in 2011.

How long have you been in business?

The idea for Thinkspeed was formed in late 2010, but we officially began operations in May 2011.

Do you have a blog that keeps users updated?

Yes, we do. You can visit our blog, blog.thinkspeed.com, for company news, community updates, information about upcoming studies, and interesting articles/posts related to crowdsourcing, market research, and more.

Facebook, Twitter, or LinkedIn profiles? Provide exact URL of each.

Yes, we haves pages for all of the above. We’d love for you to connect with us:

Facebook: https://www.facebook.com/thinkspeedhq

Twitter: https://twitter.com/thinkspeed

LinkedIn: http://www.linkedin.com/company/thinkspeed

YouTube – Do you have a YouTube video URL that you can share with us?

Yes, this video is a quick, 90-second introduction of Thinkspeed:

How do you see your company in the next 2-5 years?

Over the next few years, we would like to see ourselves really making a difference in the enterprise space and working towards our goal of helping businesses make better technology decisions. We hope to see continued growth to our member count and build an even more robust community.

How many employees do you currently have working with you and/or freelance contractors?

We currently have 10 employees and contractors in Austin, Silicon Valley, and India.

Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?

We are looking for exceptional software development engineers who have experience in developing web applications and have a good knowledge of Ruby and Rails 2.x/3. We are also seeking motivated sales associates with a background in SaaS solutions. If interested, please send resumes to [email protected] and let us know why you would like to be a part of the Thinkspeed team.

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