Categorized | Smart Phone App

The iPhone App Created For Entrepreneurs – An Interview With Kadence Creations’ Founder, Craig Stluka

What is the name of your business and URL of you APP?

The iPhone App Created For Entrepreneurs - An Interview With Kadence Creations' Founder, Craig StlukaThe company name is Kadence Creations, LLC, and the name of the iPhone app is MLMipedia Pro. The website is www.mlmipedia.com

A brief synopsis of the smart phone app Or A short bio of your company :

MLMipedia Pro is a smart phone app that people can use when they are looking to join a network marketing company (or MLM). It allows each user to compare and sort different MLM companies in order to find out which one best fits their needs. We have information such as cost to join, the products or services each company sells, what industries the companies are associated with, the companies’ annual sales, years the companies were founded, and links to the companies’ main pages, compensation plans and founder’s bio pages. MLMipedia Pro also offers unique features allowing the user to group, sort, order, and filter the different companies to the user’s specifications. The app was created so that potential network marketers would not have to attend various meetings or search the internet for the preliminary information they need in order to determine which companies they are interested in. It is an unbiased time saver that provides all of the necessary information you need to narrow down your choices.

Why did you start this company?

I started the company, and created the app, to help potential entrepreneurs find the best MLM company for them. I am an entrepreneur myself, and know how difficult it can be to start up a business. It can take a lot of time and money, and unfortunately most businesses fail within the first couple of years. A company that already has a set plan for success, will help train their reps, and offers a low-entry fee, is a good prospect for a new entrepreneur. Network marketing companies offer this, but since there are so many out there, it is difficult to choose the best one. I have experience in network marketing companies myself. I have been part of a few companies in the past and always made my decision on whether to join a particular company by hearing information from friends or family, and/or by attending various meetings. There was never a simple way to compare/contrast different MLM’s before deciding on which one to join. There are numerous network marketing companies in the industry today, and the average person does not have access to all of them to gather the necessary information to make a decision. Most MLM sites do not even provide you enough information to make an educated decision, and if you rely only on friends, families, or meetings, your knowledge base is limited as well. MLMipedia Pro solves these issues by providing the necessary information in one place so you don’t have to search the web or spend hours at various meetings that may or may not benefit you. I also started the company and created the app in the middle of a recession. People were losing their jobs left and right and were starting to turn to alternative sources for income. Network marketing companies have been around for a long time, and many of them are house-hold names: Mary Kay, Avon, Tupperware, Amway, etc. These companies have not only helped people create an extra line of income, they have also become the main source of income for many people, and have created many millionaires in the process. Network marketing is a viable way to start a business and make money, and many people that are adversely affected by this recession are now turning to this industry.

Android, iphone, blackberry, or windows?

Currently MLMipedia Pro is only available on the iPhone, with plans to expand to Android and Blackberry soon.

Was your company started on a shoestring budget or funded?

I started the company with a small line of credit and a very tight budget. I have not yet looked for outside funding. However, depending on how soon I move forward with the next phases, I may need to enter that scenario sooner rather than later.

Who is your competition, and what do you do better?

Currently our competition consists of the main network marketing company websites themselves and various independent websites that provide lists of available network marketing companies. What MLMipedia Pro does that others do not is take that information and put it in a tool that allows for comparing and sorting by industry, sales, cost, etc. The app is interactive rather than just a list of information. We also provide the direct links to the compensation plans and founder’s bios. Many, if not all, of the main MLM sites do not provide their prospects with all of the necessary information to make an educated decision. They want their prospects to either attend a local meeting or talk to a rep to find out more. While this is an important step, we are offering more information for the prospect so they can narrow down which meetings to attend and which reps to speak with. The independent websites are good in that they provide a list of the various network marketing companies available, and most provide direct links to the main sites, but we differ in that we have done a lot of the upfront research for each company and present it to the prospects in an easy to use format.

Why would a small business, entrepreneur, freelancer, etc use your product?

Our product can be used by anyone wanting to find the perfect network marketing business. They will benefit from the time-savings it allows and from the wealth of information it provides on various companies. Anyone looking to earn extra money or wanting to begin their own business will benefit from our product. MLMipedia Pro gives them the information they need to start down the path of entrepreneurship with minimal start-up funds. Many small business owners keep their ears open for various opportunities. Again, most of their information comes from friends, family, other business owners, etc. We provide a resource of information for them so they can perform their due diligence prior to investing in another opportunity. The same holds true for entrepreneurs, whether they currently own a business or not. They typically are looking for new and exciting opportunities to either invest in or operate. MLMipedia Pro provides them another way to find out about available opportunities. People that are interested in owning a franchise may find our app useful as well. Franchises are great business models, but have large investments, both capital and time, and you have to be approved for it. Network marketing companies can be looked at as franchise ownership in that you have the backing of a larger, more established “parent” company that allows you to use their name and marketing. Each company has training in place to help with sales, products or services knowledge, and have local reps that help you start out in your business. One of the biggest differences is the start-up capital needed. Whereas a franchise can be hundreds of thousands, and sometimes millions of dollars, MLM companies are typically under $500, and a number of them are even under $100 to start. Plus there is no need for approval to join. All you have to do is sign up, pay your low start-up fee and start selling.

Is this a free app or how much is it?

MLMipedia Pro is $3.99 to purchase in the app store.

Are there different pricing levels?

At this time we do not have different pricing levels available.

Do you have a blog that keeps users updated?

On our main website, www.mlmipedia.com, we have a “news” tab that provides updated information on the app. You can find reviews and press releases that we have linked to our site. Our customers can also go to www.mlmipedia.com/addcompany.html and suggest new MLMs for us to add to the app.

Facebook, twitter, LinkedIn or ? Provide exact URL of each

Currently our only active social media outlet is Twitter: www.twitter.com/mlmipedia

How long have you been in business?

We launched Kadence Creations, LLC. in early 2011 and officially launched MLMipedia Pro in December of 2011.

How do you see your company in the next 2-5 years (more products or services?)

Over the next several years we will expand to the Android and Blackberry markets. We are continuing to add more network marketing companies to our app. We plan to translate the app to various languages. We also plan to update our website and have it more interactive for our customers.

How many employees do you currently have working with you and/or freelance contractors?

Currently there are no employees aside from me. I do, however, have one contractor that is a developer and also an advisor, and one contractor that assists in research.

Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?

I am not looking to hire anyone at this time. As we grow, I can see there being a need for additional contractors, or perhaps an employee, but not currently.

Any Patents Pending?

There are no patents at this time, but we do have MLMipedia trademarked.

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