Categorized | Smart Phone App

The iPhone Becomes a Marketing Tool for Small Business

  • What is the name of your business and URL of your APP?

  • QuantumDigital, Inc. has created QuantumCards™, the first direct mail marketing iPhone app for small business
  • URL: http://bit.ly/qcitunes
  • App overview and company bio:
    • QuantumCards utilizes the iPhone’s geolocation capabilities and allows neighborhood businesses to initiate a direct mail campaign while on-the-go and attract targeted prospects.The QuantumCards app was created to merge mobile marketing with location-based technology and direct mail, literally turning the iPhone into a marketing communications device.
    • QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is a family-owned company based inAustin,Texas.
  • Android, iphone, blackberry, or windows?
    • QuantumCards was launched in the Apple iTunes Store in April 2012 and is currently available to iPhone users as a free download, with an Android version currently in development.
  • Why would a small business, entrepreneur, freelancer, etc use your product?
    • The QuantumCards app was created with busy real estate professionals, small business owners, and on-the-go professionals in mind. Using QuantumCards from an iPhone, users can quickly mail postcards for a variety of purposes; to announce that they are working in a specific neighborhood, market new real estate listings, advertise special local events or sales, promote in-store offers and specials, and more.
    • QuantumCards helps business owners stay ahead of competition by getting timely messages and offers out first, while still on a job site. The app helps them maximize selling effectiveness by making local marketing more meaningful, impactful, and relevant. Businesses that use QuantumCards can save time and money by becoming a more targeted, and therefore more effective marketer. Additionally, small businesses that use QuantumCards gain flexibility and freedom by turning their iPhones into on-the-go communications tools.
  • The iPhone Becomes a Marketing Tool for Small Business How could you effectively use these tools?
    • QuantumDigital created QuantumCards with some specific small business marketing and lead generation needs in mind. For example, if you own a restaurant, you could use QuantumCards to create awareness of your business to homeowners in the surrounding neighborhoods, drive foot traffic to your restaurant with special offers, or drive phone or online takeout orders. Real estate agents could use the app immediately upon leaving a new listing appointment – take a photo of their new listing and mail it out to the surrounding area to create pre-listing buzz. This also shows their seller how quickly the agent can market their property. Similarly, service related business owners such as landscapers and roofers can snap a photo while on a job and use QuantumCards to send postcards to neighbors to let them know the company is out working in the neighborhood, provide key offers, and drive additional business while in the area.
    • QuantumCards was designed to be an extremely easy to use tool for iPhone users. To use, one must first download the app for free from the iTunes store. Users can create a high-impact, glossy 8.5” X 5.5” postcard and mail it to targeted residents around their current location or target address, using QuantumDigital’s proprietary neighborhood mapping technology and consumer list. Users can customize the front with a photo and add a personal message and company logo to the back of the piece. QuantumCards users can also integrate quick response code (QR Code) technology into their postcards to direct recipients to interact with them online.
    • To create a postcard, the user can simply use the camera on their iPhone to take a photo of what they are working on, or select an existing photo from their camera photo library.
    • Next, the user can customize the message on the back of the piece and has the option to include a personal photo, logo, contact information, and QR Code. At this point, the user can select recipients from their device’s contact list, or using their iPhone’s GPS feature and QuantumDigital’s proprietary neighborhood mapping technology, can mail to targeted prospects around their current location. To learn more about QuantumDigital’s neighborhood mapping technology, including video, visit http://bit.ly/qdmapmail.
    • Once the user has created their postcard and selected recipients, the user can then view the addresses to which their postcard will be mailed on an interactive map or click to view the addresses in a list format. At check-out, the user can select to have a copy of the postcard sent to them, enter payment information, and click to mail their postcards. The process to create and mail a postcard via the app takes an average of 5 minutes and your postcards are introduced into the mail stream as fast as next business day; delivered to mailboxes within 2 to 7 days.
  • Is this a free app or how much is it?The iPhone Becomes a Marketing Tool for Small Business
    • QuantumCards is available to iPhone users as a free download in the iTunes Store.
  • Do you have a blog that keeps users updated?
    • QuantumDigital frequently discusses small business marketing tips and best practices on the company blog, The Direct Marketing Voice www.thedirectmarketingvoice.com.
  • Facebook and Twitter
  • YouTube
  • How long have you been in business?
    • QuantumDigital has been serving its customers since 1986.
  • What other web based products would you recommend to entrepreneurs, business owners, or freelancers?
    • Other web based products that QuantumDigital would recommend to entrepreneurs, small business owners, or freelancers include Nimble, Social Report, Mobify, and QuantumDigital’s self-service, on-demand digital printing platform.

 

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