Categorized | Shoestring Startup

How I Created 6-Figure Business While Holding a Day Job

How I Created 6-Figure Business While Holding a Day Job Name of your company and URL? ( and (

Date started?

October of 2009

What is your product or service?

We provide a free prescription discount card for patients that saves them an average of 10-50% off generic or brand name drugs. We get paid by pharmacies to drive business their way. Without programs like this, many patients would simply stop taking their medications and pharmacies would lose their business. Because of our size, we’re able to negotiate these large discounts.

Why did you start your company?

Several years ago, I was getting treatment for a severe allergic skin condition. Doctors had tried everything and nothing worked. Finally after 12 months of treatment, my doctor looked at me and said, “I think I know how what will help you. It’s a new drug that’s working extremely well for this condition – but your insurance doesn’t cover it.” The cost way too much for me to pay for out of pocket, so I never received the treatment.

My story has inspired me to help patients going through similar, but often much more serious ordeals. Many of our cardholders have life-threatening heart conditions, anxiety disorders, diabetes, etc. If they can’t afford their drugs, they have no hope for a normal life. Almost 30% of all patients never fill a prescription due to the cost. And it gets worse, 50% stop taking their drug within 12 months. Our program hopes to change these statistic so that patients have a hope for a normal life – without costing them a fortune.

How was it financed?
The startup costs we’re all funded by my personal savings. I have a background in web development, design, and marketing so I was able to save a significant amount of money by doing most things myself.

Do you use Social Media tools like Facebook, twitter, LinkedIn or ? Provide exact URL of each

Yes, we use Facebook to provide customer service to cardholders.


YouTube –Do you have a YouTube video URL that you can share with us, and allow us to publish with your story

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

Approximately 5 people total: myself, a customer service manager, our distribution director, a distribution sales manager, and several freelance designers.

What is the best advice you never got?

Just say yes. I almost turned down this opportunity because I didn’t think I had the time. Learn to say “yes” more often, and you’ll discover opportunities beyond your wildest dreams.

What almost killed your business in the start?

Believing I was “too busy” to run a business while holding a day job. When I started MedSaverCard, I was working full-time for a company running their e-commerce division. Back in 2009, I began spending an average of 1-2 hours a night working on my website. It was tempting to give up when I realized how many hours I was spending to earn so little. But I kept at it, and the results came.

What is the one thing that you did right?
A focus on service. Many of my competitors provide little to no customer service. This is a tragedy because customers for programs like mine have many questions and are often skeptical about whether our card works. We make it a point to respond to every customer within 24 hours by email. We also offer an customer & pharmacy helpline 24/7. Finally, I personally read and respond to every complaint/compliment we receive.

How I Created 6-Figure Business While Holding a Day Job


What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

Productivity is a must. When I was initially only spending 1-2 hours a day on the business, I was forced to only focus on the most essential tasks to grow the business. The reality is that much of what we do each day on our business esdoes not directly affect our success. Focus on essentials, and growth will come quickly, regardless of how little time you have.

Are you currently in the black or red?

We are currently profitable.

What type of marketing or advertising do you do?

The majority of our marketing efforts revolve around search engines, social media, and word of mouth marketing. We also distribute cards at local clinics and retail locations.

What would make your business more “Successful”?

One of our core values is that profits are princes, but people are king. Success for us is getting our card into more people’s hands. Not simply for our good, but to help more people be able to afford the medications that will give them a normal life. The tragedy is the so many people are unaware of programs like ours, so they simply give up.

Would you want to be acquired by a bigger company, run it yourself or sell in a couple of years?
Possibly, in the long term. But for now, I’m loving every minute of this 🙂

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