RedCappi Email Marketing – Creating Buzz for Less!

RedCappi Email Marketing - Creating Buzz for Less!What is the name of your business and URL?

The name of our business is RedCappi. Our URL is


A brief synopsis of the website / application ?

RedCappi offers EASY online do-it-yourself Email Marketing for small businesses to boost their sales by creating, sending and tracking email offers and newsletters in just minutes. RedCappi is the simplest online platform for the everyday business owner to easily, effectively and affordably communicate with customers through email marketing.

Why did you start this company?

RedCappi Email Marketing - Creating Buzz for Less!

Alec Beglarian

I am an established restaurateur and retail operator. In late 2008, with the downturn of the economy, I saw a need for my own restaurants to gain an online presence, in order to not lose ground in contending with competitors. I implemented a website, a Facebook page and actually started using Constant Contact and couple of others, for my email marketing efforts. Though these email marketing platforms all got the job done, they were pretty confusing to use. But seeing the immediate results of my email promotions and well-versed in knowing the firsthand challenges most lay small business owners would experience in implementing email marketing, I set out to create a simple to use tool that every operator and entrepreneur could benefit from.

During this time, I took a trip to India and was impacted emotionally by the dire circumstances facing parts of the nation, the poverty and lack of basic needs. In my time of brainstorm, I was compelled to create a business model that indoctrinated a “give-back” program. Hence came RedCappi, the simplest online platform for the everyday business owner to easily, effectively and affordably communicate with customers through email marketing- with a social charge, working towards funding water wells in developing nations and creating clean water solutions.

Was your company started on a shoestring budget or funded?

RedCappi was started on a shoestring budget. I am personally funding this project and plan to keep on reinvesting earnings right back into it.

Who is your competition, and what do you do better?

RedCappi Email Marketing - Creating Buzz for Less!Our most well-known competitor is Constant Contact, who does tons of advertising both online and offline. But its intimidating pre-filled templates and overall corporate feel may be a bit daunting to less computer savvy users, particularly small business owners who have yet to get online. Keeping this mind, RedCappi has stripped the email marketing process down to the basics to make it manageable for the everyday business owner to begin implementing email marketing into his/her venture. Our platform offers a much more simplified and friendly version of our competitors, with an inviting logo, simple interface and casual approach. We’ve moved away from outdated templates that are more work to undo in design, wasting time in waiting for each change to refresh on the page and confusing with an busy assembly of seldom used features. Instead, RedCappi users create with the freedom to design as much or as little from the very beginning, using simple drag and drop technology, image resizing and customizing on the spot with a robust editor always in preview mode- no wasteful extra steps. And it goes without saying that we are MUCH more affordable than the rest!

Why would a small business, entrepreneur, freelancer, etc use your product?

RedCappi, a simple permission-based marketing tool is better received and more affordable than most other traditional marketing mediums out there, including direct mail, print ads or radio announcements, those often interrupt audiences to convey a message. Our monthly plans are also more affordable than even our direct competitors! RedCappi even has an entirely free account, where independent retailers, entrepreneurs, restaurants, salon & spas, real estate professionals, designers and freelancers can send unlimited emails up to 100 contacts. And with so much competition in the market nowadays, it is of the utmost importance to stand out from the rest by using Email Marketing to build ongoing relationships and loyalty with customers to keep them coming back.

How could you effectively use these tools?

The golden ticket is to get the attention of those who want to hear from you with relevant promotions and communications that are welcomed. Right off the bat, any user can explore the multitude of email campaign possibilities, including promotions, contests, newsletters, coupons, new item/service/personnel introductions, informative tidbits, etc. Plus, a user can achieve a more cohesive overall appearance by sharing campaigns on social media networks and including links to the appropriate social media pages within the email.

A short bio of your company

We’re a hip and uncomplicated Los Angeles-based email marketing company with a social charge. With a baby as the face our company, we strive to make email marketing so easy even a baby can use it! Our users are self-creating, sending and tracking cool and tasteful email campaigns with fresh color schemes, modern header options and unique printable coupons.

RedCappi Email Marketing - Creating Buzz for Less!Send Emails, Give Water. RedCappi has committed to help provide safe clean drinking water in developing countries around the world by sponsoring the development of water wells through charity: water, wherein we contributes a minimum of $2 per paid account every MONTH!

Do you offer free online or offline tools?

Yes. We have an entirely free account, where users can send unlimited emails up to 100 contacts. Our subscribers can also freely use our trendy email header banners to top off their emails, because we believe that banner fashions are the way to go!

Are there different pricing levels?

Yes. Pricing based on the number of contacts in your permission-based list and your list grows, we have different tiered pricing options.

Do you have a blog that keeps users updated? Facebook, twitter, LinkedIn or ? Provide exact URL of each

Absolutely. We have a blog that discusses topics ranging from best email practicing to specific brick and mortar pointers. We keep it simple and informative.

Check out our blog at

RedCappi also has a Facebook page and we just started a Twitter page.

YouTube –

Yes. Here is the link:


How long have you been in business?

We launched privately in August 2011, but publicly about a month ago.

Number of current users?

Currently, we have about 1000 users.

How do you see your company in the next 2-5 years

Based on user-needs and feedback, we will add more useful features continuing to stay true to our less-is-more theme.

How many employees do you currently have working with you and/or freelance contractors?


Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?

We are always looking for creative writers, designers and programmers to add to our team that sync with our company culture.

What other web based products would you recommend to entrepreneurs, business owners, or freelancers?

I just started using Evernote, a great tool to help keep my thoughts organized.

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