Categorized | Smart Phone App

Giftopia Aims to Eliminate Re-gifting and Increase Customer Loyalty & Retention for Retail Businesses.

Giftopia Aims to Eliminate Re-gifting and Increase Customer Loyalty & Retention for Retail Businesses. If you notice an increase in the number of your customers taking pictures or scanning the bar codes of merchandise within your store, don’t be alarmed. They’re just using a free application on their smartphone called Giftopia to add items their personal gift registry via www.giftopia.me.

The Waterloo, Ontario-based startup recently launched a cross-platform tool for your computer or smartphone that allows users to create their own gift registries for any occasion. For birthdays, weddings and even anniversaries, Giftopia makes it easy to add gifts, simple to add your favorite stores and fast and easy to share your gift lists with your friends.

Giftopia Aims to Eliminate Re-gifting and Increase Customer Loyalty & Retention for Retail Businesses.

Randy

Why did you start this company and how is it funded?

Founded in November 2011 by company CEO Randy Bird on a shoestring and self-funded budget, the concept for Giftopia developed from his passion to solve the difficulty he faced with trying to find that perfect gift for the hard to buy for people in his family. He wanted to make it easier for everyone to give and receive gifts that are actually wanted and not only that; to put the fun back in the process! And so, after many hours of planning, coding, testing, coding, testing and more coding and testing; Giftopia was created.

Short bio of the company:

With a free download of Giftopia on your computer, Android, iPhone or BlackBerry, you’ll be able to virtually put an end to re-gifting, and manage your shopping lists on the go. Consumers become savvy shoppers planning routes and planning their shopping trips more effectively. Users can snap pictures of items they like from inside your store and the application even has a built-in bar code scanner to quickly add items to gift lists quickly and easily. The built-in address book importer makes inviting your existing smartphone’s contact to join you on Giftopia a breeze.

Giftopia for Android: https://market.android.com/

Giftopia for iPhone: http://itunes.apple.com/

Giftopia for BlackBerry: http://appworld.blackberry.com/

How would small businesses, entrepreneurs, freelancers, etc. use your product?

If you are a retail business, you’ve likely had customers visit your store, browse a few items and leave right away and never come back. Or, they return to deal with the salesperson they were dealing with previously but they forget their name or that person is not around that day.

You can reduce and nearly eliminate these situations with Giftopia.

When users add items to their Giftopia lists, they are not only identifying items they want, they are signaling purchase intention as well as intentions to return to your store. Also, it’s likely that if an item on their gift list is not purchased by a friend or family member, that the individual on their own will make the purchase. In addition, they can add special instructions such as, “Talk to Steven about LED televisions on Wednesdays” ensuring that they return to your store, talk to the person they need to speak with and purchase the item. In adding items to their gift list, they are also identifying the stores and locations (YOUR store and YOUR location) where the items can be purchased. For business owners, this means greater return visits and increased foot traffic to your store.

What does it cost to use Giftopia?

There is no cost to download and use Giftopia. Create an account online, download the application to your BlackBerry, Android or iPhone and start adding items to your gift registry. It’s all free. There are partnership opportunities available for retailer who would like to become a Giftopia-friendly location so that all of your merchandise is catalogued, your sales trends are mapped and you can offer more targeted, and lucrative promotions to these consumers shortening your sales cycles dramatically. Businesses interested in Giftopia’s Partnership Program can get in touch with the company by email: [email protected] or by phone: 1-519-342-0187.

Who is your competition and what do you do better?

Giftopia is a new player in the social gifting space and well positioned to become an industry leader. The competitive landscape is still being defined as retailers everywhere are looking for better ways to target their user base via location-based deals and real-time discounts.

Some competitive solutions focus on Wedding registries. Others focus on Baby showers. Some feature applications that are not free and some do not have a mobile application at all. Giftopia is the only free solution that is available on your computer, Android, iPhone or BlackBerry that allows items to be added to gift registries for any occasion with item entries generated at the user level. Giftopia’s unique bar code scanner and camera integration with your smartphone’s camera allows for fast an easy additions to gift lists while on the go. Using Giftopia for your business can not only help you to manage inventory, it can also integrate into your existing employee rewards programs and enable you to reward your employees for their hard work with gifts that they actually want.

Do you have a blog that keeps users updated?

You bet! Online, the Giftopia Blog exists to provide a place to engage with the audience as well as provide insight and information into important shopping seasons and gift ideas. http://giftopiame.wordpress.com

You can also find Giftopia on Twitter, Youtube and on Facebook.

Twitter: http://www.twitter.com/giftopiame

Youtube:

httpv://www.youtube.com/watch?v=hVUjIPQDZhQ&feature=channel_video_title

Facebook: http://www.facebook.com/pages/Giftopia/257248584285355

Giftopia Aims to Eliminate Re-gifting and Increase Customer Loyalty & Retention for Retail Businesses. What is your estimated number of current users, yearly growth and where do you see the company in the next 2-5 years?

The future prospects for Giftopia are bright. Currently, there are four employees working directly for the company including the President and CEO, Marketing & Sales, Development & Systems and a Community Manager. There has been great response to the site since launch and more users are joining every day. We have set aggressive targets to grow our user base exponentially over the next 1-3 years as well as growing partnerships with small businesses and retailers. We anticipate our growth will come through continued product enhancements and by rolling out integration and functionality that our user base is demanding.

What other web based products would you recommend to entrepreneurs, business owners, or freelancers?

Definitely take advantage of social media tools such as Facebook, Twitter, LinkedIn,Youtube and WordPress.

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