Parrut brings measurable social commerce tools to publishers and online businesses.

Parrut brings measurable social commerce tools to publishers and online businesses. What is the name of your business and URL?

Parrut (yes, like the bird)

www.parrut.com

A brief synopsis of the website / application ?

You know your favorite ice cream? Imagine if it was really easy to tell your pals about it when you’re online using Facebook, Twitter, or email. Then imagine the company gives you and your friends a few bucks off the next time you buy (or some other reward) just because you shared it. Everybody wins.

We also give our clients (like the ice cream maker) a whole bunch of neat data around when, why, and how the sharing happens. The companies use all this to shape the way they market and even how to figure out which of their customers love talking about them the most.

A lot of companies want this feature on their website, but don’t have the time or people sitting around to develop it. That’s where we come in and provide the technology to make this really easy.

Parrut brings measurable social commerce tools to publishers and online businesses.

Tarek

Why did you start this company?

First, while social marketing seems like yesterday’s news in the tech community, we realized that most companies (including some massive brands) are just now getting started. Some don’t know where to start. And nearly all of them are concerned that they won’t get a real ROI from it. So we wanted to deliver something that could easily be tracked and directly linked to increased sales and membership sign-ups. All of our products do that.

Second, we felt there was something really fundamentally telling about the daily deals explosion. When the tallies came in, it looked like most merchants weren’t making money, and most weren’t gaining long term customers. A multi-billion dollar industry was hatched overnight, by demand from the very same merchants that were – at least on average – losing money at it. We wanted to give merchants products that would get them this growth, but also delivered sustainable profitability.

Finally, we felt we could deliver an extremely lightweight, simple-to-implement, tool that also gave customers a bunch of insight around customer sharing patterns. We didn’t see a lot of products out there like this. So we built ours.

Was your company started on a shoestring budget or funded?

The shoestring program. But do have some insanely good advisors.

Parrut brings measurable social commerce tools to publishers and online businesses.

Alex

Who is your competition, and what do you do better?

There are some nice companies out there doing related things. These might include SocialTwist, Extole, Curebit, Sociable Labs, etc.

We really try to position ourselves around simplicity and ROI. If it’s easy to implement and solves a problem, people will use it. And that “easy to implement” part seems to have been an issue in this space; we spend a great deal of our time focusing on this.

In terms of ROI, it’s straightforward: our customers need to get a return from using us. If they don’t, we’re wasting everybody’s time. We’ve found that a lot of our customers hadn’t previously been able to track ROI through social marketing, and we’re excited to be able to provide that.

Why would a small business, entrepreneur, freelancer, etc use your product?

It’s simple to use, delivers real returns from social marketing, we’re responsive, and we’re a lot of fun to work with.

How could you effectively use these tools?

Currently, there are 2 ways. 1) set up on ongoing refer-a-friend program for your business (either on your website or via email outreach), and 2) launch social sweepstakes to drive sign-up growth if that’s a part of your business model. Offer a reward/incentive if you like (we think you should, your customers will love it). Then use our data to make sense of how much of your growth is coming through Facebook, Twitter, or email – we think our charts are

Parrut brings measurable social commerce tools to publishers and online businesses.

Chris

A short bio of your company:

Parrut is a social marketing platform for businesses. Our products include a refer-a-friend program, a social sweepstakes tool and a dynamic rewards feature for merchants, all of which incorporates Facebook, Twitter, and email. Quality since 2011, based in New York City.

Do you offer free online or offline tools?

We offer a free trial. And we’d love to give it away forever and ever to non-profits.

Are there different pricing levels?

There were. Now it’s pay for performance, which makes everybody feel better.

Do you have a blog that keeps users updated?

Yes. It’s new, but you can find it at http://blog.parrut.com

Facebook, twitter, LinkedIn or ?

Facebook: http://www.facebook.com/pages/Parrut/242838922438622

Twitter: www.twitter.com/parrut

How long have you been in business?

Quality since 2011

Number of current users? Estimated yearly growth?

About a hundred companies are on the platform. Yearly growth is too early to call.

How do you see your company in the next 2-5 years (more products or services?)

We intend to build a broad suite of social commerce applications. Right now we’re focused on building customer relationships. Our customers have entirely informed our product builds so far. We’re confident that if we keep building strong relationships, deliver growth and ROI from controllable promotions, and then just listen, our product roadmap will emerge.

How many employees do you currently have working with you and/or freelance contractors?

4 employees. 1 contractor.

Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?

Ruby developers and a community manager. Oh, and a do-it-all intern!

What other web based products would you recommend to entrepreneurs, business owners, or freelancers?

We love Pipedrive for sales/deal tracking and Asana for project management. Dropbox is indispensable too of course.

Any Patents Pending?

Yes, in process.

 

 

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