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“Forever” Films – Memory Catcher Helps Individuals Leave a Living Legacy

“Forever” Films - Memory Catcher Helps Individuals Leave a Living Legacy Your love, your time – and your story – are the most valuable gifts you can give your family.

Memory Catcher Inc.’s personal video biographies combine live interviews with photo montages and music. When you see a biography on A & E, or the history channel, that’s what Memory Catcher does for regular people. They create professional videos for personal autobiographies, end of life celebrations, and as tributes for special events such as milestone birthdays, retirement tributes, wedding “Love Stories” and anniversary celebrations. Memory Catcher also produces corporate video biographies that celebrate the story of your successful business or organization.

Memory Catcher (www.memorycatcher.ca) was incorporated in November, 2010, after having began as a sideline venture. It began after Nicole Beart, Memory Catcher’s founder, recorded her grandmother’s story. “I was extremely close to my Grandmother, and finally convinced her to sit down with me, with a video camera running, and answer my questions about her life – where she grew up, the story of her parents, and her adventures as a young woman. Unfortunately, she passed away before we were able to cover all the territory I had hoped to, but it is such a treasure for my family and I to even have the bit of footage we have of her speaking. It was when I showed the video biography of her at her Celebration of Life, in combination with her eulogy, that the seeds of Memory Catcher were planted. After noting my family’s response to seeing the video tribute of her, I finally decided to bite the bullet and incorporate, instead of just thinking about it, which I had been doing for some time.”

“I had worked in the film industry previously, and later enrolled in additional training through a local technical institute and film program. I have been really fortunate to have built great relationships along the way, and have had excellent mentors.” Beart is a member of the Association of Personal Historians (www.personalhistorians.org), and recognizes the importance of continual professional development and collaboration with colleagues.

Memory Catcher has been operating on a word-of-mouth basis since it’s inception, but the biggest challenge they have encountered is explaining what exactly a video biography is, and why people need one. “Video biographies are a new concept for many people, and that has certainly been our biggest challenge as we try to grow Memory Catcher. As part of marketing our service, we are not only educating the public about what a video biography is, but trying to entice people to record their story now. Like many things in life, recording their family’s story is something many people put off, sometimes until it’s too late.” Learn more about video biographies and watch Memory Catcher’s short “Introduction to Video Biographies” at:

httpv://www.youtube.com/watch?v=fp7kdKlI4cA&feature=youtu.be

Individuals who have recorded their stories with Memory Catcher, and those who have seen these video tributes, have much praise for Nicole Beart and Memory Catcher’s video biographies. Cheryl Tomte from Grande Prairie, Alberta, fully appreciates the value of video biographies, now that she has one of her Grandmother. “I love knowing that when I’m missing my Grandma I can put in the video biography Memory Catcher completed for our family, and remember her as I knew her,” says Tomte. “It’s amazing to hear my Grandma tell stories of her childhood, her adventures as a young adult and the history of our family. So many people go through life not knowing where they came from, or the stories of lost loved ones. I’m so glad my Grandma agreed to having this video biography completed.” Mark from Calgary concurs: “Seeing my grandmother on video after she was gone helped me work through my grief.”

When people see Memory Catcher’s video tributes, used in combination with eulogies at funerals of Celebrations of Life, the effect is tremendous. Says Beart, “When people are able to see their loved one, and hear them speak directly to them, particularly once they’re gone, it truly is a powerful thing. People really treasure being able to see a loved parent or sibling, and invariably say ‘I wish I had a video like this for…’ some other family member. The challenge is encouraging people to act today, and not realize the value of video biographies when all that is left are still photos.” Recording your story today ensures that you will be more than a name on your family tree, Beart emphasizes. It will allow future generations to actually get to know you as a person.

Bill and Grace Knight of Edmonton saw how much their loved ones enjoyed hearing about their lives first hand, after they asked Memory Catcher to complete a “Love Story” video tribute of their lives together to be shown at their 20th anniversary vow renewal this past fall. “We played the ‘Love Story’ for our 250 guests during our reception,” says Knight. “People laughed, cried, and appreciated the intimate details of who we were when we met, and how we have grown in love and life. The praise and excitement from the guests, after viewing the story was incredible! They appreciated the intimacy of our life being shared with them in a unique way,” continued Knight. You can share in the Knight’s Love Story at:

httpv://www.youtube.com/watch?v=fabJnby-NlU&feature=youtu.be

Memory Catcher’s typical client is an adult child who hires them to spend time with an elderly parent or grandparent and record their story. Thus, while they are connected to several social media sites, they have not found social media very effective in targeting their client base of baby boomers and their parents. Promotional postcards, word of mouth, and good old-fashioned networking are other methods of promotion Beart employs.

Links to Memory Catcher include:

Website: www.memorycatcher.ca

Facebook: http://www.facebook.com/pages/Memory-Catcher-Personal-Corporate-Video-Biographies/134192589976989

YouTube:

http://www.youtube.com/user/MemoryCatcherInc

LinkedIn:

http://ca.linkedin.com/pub/nicole-beart/43/67b/692

The biggest challenge in beginning Memory Catcher was balancing her paying day job with Memory Catcher’s start up, says Beart. “I was not in a position to quit my day job, so Memory Catcher began out of many evenings and weekends in front of my computer, as I developed my website, worked with a graphic designer on my logo and promotional materials, and recorded samples of work to show prospective clients. At that stage, the hardest part was definitely finding enough hours in the day to accomplish all I wanted, and needed to. It helped that I was highly organized, and efficient with my time, as I had none to waste! I cannot imagine starting a business if you are not motivated, and completely committed to it and your vision.”

The one thing Beart says she did right was taking the time to establish a professional image, including quality business cards and a website prior to beginning her promotion. “It surprises me how many entrepreneurs you encounter who don’t have business cards, or apologise for the image they present as they are handing one to you. You have one chance to make a first impression, and establishing your image, and consistently representing that image, is key,” she continues.

Memory Catcher honours and celebrates the power of storytelling, to ensure the stories of a generation don’t become lost forever. Their unique personal video biographies are a narration of your life experience, a priceless gift that will be treasured for years to come.

As they move out of their first year of start-up, Beart again voices her commitment to celebrating life through preserving personal, family and corporate histories through Memory Catcher’s unique and high quality video biographies. “Everyone has a story,” she says. “It’s time to capture yours.”

More information on Memory Catcher can be found online at www.memorycatcher.ca

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