Categorized | Social Entrepreneur

Redefining Perfection

Redefining Perfection

Alexa Carlin

Name of Social Enterprise and URL? Hello Perfect,

Who is the person? What is their background?

Alexa Carlin, 20

Hometown: Wellington, Florida

Majoring in business administration, minors in mass communications and entrepreneurship

Currently a junior at the University of Florida

Graduated from Palm Beach Central High School

Alexa Carlin started her first business when she was 17 years old and a senior in high school where she designed jewelry for the L.A. based fashion company OmniPeace. She has made over $4,500 from her jewelry and has donated over $500 of those profits toward helping end poverty in Africa by 2025. Alexa’s business got her featured in the book Start It Up: The Complete Teen Business Guide to Turning Your Passions into Pay by Kenrya Rankin. She currently is the founder of her second company, Hello Perfect.

What is your product or service?

Alexa: Hello Perfect is a start-up company that promotes our message in a variety of different ways. We advocate that the challenge in life is not to become perfect, it is accepting that you already are, and my goal is to turn our brand into a world-wide movement that will reshape the flaws in the fashion and beauty industries. In regards to merchandise, I sell custom-made jewelry from my website and I am currently working on T-shirts that promote the Hello Perfect message. The purpose of Hello Perfect is to instill confidence in young adults’ lives and help guide them toward accomplishing their dreams.

Date officially launched? A: I officially launched Hello Perfect in June 2011.

What came about that made you want to create Hello Perfect?

A: I started Hello Perfect because of the lack of confidence I had in my pre-teen and teenage years. Gaining confidence in myself has allowed me to be able to chase after my dreams and know that I am actually making a difference in my own life, as well as the lives others. Seeing so many other young adults struggle to find confidence in themselves makes me want to inspire them. I do that by attempting to change people’s definition of the word “perfect.” The concept of perfection that has been twisted and altered by the media, especially in the fashion and beauty industries, hurts people in all different ways, from eating disorders to low self esteem and depression. I believe that nobody should feel that way because of the definition of perfection created by opinion leaders in society. Past experiences in my life have taught me to realize that loving yourself for who you are, and having confidence in yourself, makes others see your true perfection and it changes your outlook on life. I want to inspire others to realize that if you have a dream, no one should tell you that you are not good enough to accomplish it.

How many people need help?

A: Millions of people need help. People of every age, race and social status all struggle to find their inner perfection and it would be my ultimate goal to reach all of those people with my message.

Redefining PerfectionCould others help you and how?

A: Others help me every day by inspiring me through their positive actions helping others and continuing to better the world we live in. In regards to helping me grow Hello Perfect, people can help me by spreading the Hello Perfect message through word of mouth and following us on Facebook,, and Twitter, @HelloPerfectt. We are working on expanding our merchandise by designing T-shirts, and currently have jewelry sold on our website ( People can purchase our products, which helps promote the brand and spread the message. We also have a section of our website where people can type their definition of the word “perfect,” which proves that every person finds their own meaning in the word. Join the movement and believe in it.

How many people are currently working with you on this?

A: Since I founded the company, it has been just me doing everything by myself, from designing my website to sending out jewelry orders out of my apartment. My roommate recently came on board as director of public relations. As the business grows I plan to grow my team as well.

How can people learn more about Hello Perfect?

A: We have a Facebook page,, and we are on Twitter, @HelloPerfectt. Those are the biggest social media sites we use. We also have a YouTube video,


and are looking to make more to spread the message. And we of course have our website, In addition, I encourage anyone to email me at [email protected]. I love hearing from fans and supporters and personally respond to every email I receive.

What is the best advice you never got?

A: Don’t follow your dreams. Chase them.

What is the one thing that you did right?

A: I have done a lot of things right to get me where I am right now, and I know there are a lot more challenges I will have to overcome and decisions I will have to make to ensure my success in the future. But the one thing that stays constant for me when trying to achieve my goals is no matter what, I maintain the mindset to never give up.

What can you tell other potential social entrepreneurs who are deciding to make a difference?

A: I would tell potential social entrepreneurs that one person can make a difference, even if it feels like they are too insignificant to bring about change. I would also tell them to read “the starfish story.” (

What book(s) have you read that others should read?

A: Some of my most motivational and inspirational books have been Combinations: Opening the Door to Student Leadership by Ed Gerety, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone and Start It Up: The Complete Teen Business Guide to Turning Your Passions Into Pay by Kenrya Rankin, which I am featured in.

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