Categorized | Business Authors

Discover Your Inner Global Entrepreneur and Spread American Business Principles

 Discover Your Inner Global Entrepreneur and Spread  American Business Principles

Neal Asbury

A short authors bio

Neal Asbury is a successful entrepreneur, radio host of the weekly “Made in America” broadcast, author, lecturer/educator and advocate for American small business for more than 25 years. As CEO of The Legacy Companies, which exports to more than 130 countries, Neal has raised millions of dollars to purchase under-performing and undervalued American manufacturers to retain and create jobs at home as well as moving workforces from overseas back to the United States.

Recognized nationally and internationally for his support of U.S. exporting and free trade, Neal was named the 2008 recipient of the SBA’s coveted United States National Champion Exporter of the Year Award, and was named Ernst & Young’s Florida Entrepreneur of the Year. He also has received the E-Star Export Award and the Export Achievement Award from the U.S. Department of Commerce. He is a founding faculty member of Export University collaboration between the District Export Council and the U.S. Department of Commerce) and vice chairman of the District Export Council National Steering Committee appointed to serve by the U.S. Secretary of Commerce.

A book synopsis / Key Ideas:

I don’t think people understand that a sound free trade policy must have benefits and incentives for both parties. So the title “Conscientious Equity” fits, because it’s the right thing to do, and then “equity” – because we all have ownership in doing the right thing. The idea is there is a way for all good people to do business freely and fairly, and my book provides insights into these ideas.

Why did you write this book?

When the U.S. trades with another nation, it’s not only about the exchange of money. The best trading partners are those that are stable so long-term relationships can be forged. The quality of the goods is important, but so is the political behavior of its leaders, the way its people are treated, the way it protects the environment, and whether they trade fairly and honestly. We are ambassadors when we interact with other countries and should take every opportunity to instill a vision for American values and freedoms. I have made it my mission to promote American products to world markets and to fight against the inequities practiced by our trading partners with impunity against American manufacturers.

why readers should buy your book and what they will get out of it after reading it.

Entrepreneurialism combined with free and fair trade can be the driving force towards a world that all good people want and would be proud to live in. After reading Conscientious Equity, I hope to instill in readers the confidence to explore world markets to grow their business and advance American principles.

Discover Your Inner Global Entrepreneur and Spread American Business Principles

International travel and the world have always had an allure for me, so when I was a newly minted graduate of Rowan State University, I had the audacity to move to Asia in 1981 to represent the interests of a number of U.S. manufacturers throughout the region. The experience had great rewards but it was not without its challenges. I knew then that international trade would shape the rest of my life and convert me into an entrepreneur.

So in 1987, I founded Asbury WorldWide, which became the largest American Export Management Company in the foodservice equipment industry, with twelve distribution facilities around the globe. I recently consolidated my businesses under The Legacy Companies, based in Ft Lauderdale, Florida. I raised millions of dollars to purchase under-performing and undervalued American manufacturers to retain and create jobs at home as well as moving workforces from overseas back to the United States. This includes: Greenfield World Trade, Omega Appliances, Zeroll Products, Blakeslee Worldwide, Excalibur Food Dehydrators, General Slicing, Maximum Refrigeration and Legion Industries.

After more than two decades of running international companies, I am confident of two things: the American work force is superior to others around the world; and American trade, regulation, tax and debt control issue policies put U.S. companies and workers at a competitive disadvantage globally.

My goal in writing “Conscientious Equity” is to help get American business and policy back on track during these tumultuous times. So the title “Conscientious Equity” fits, because it’s the right thing to do, and then “equity” – because we all have ownership in doing the right thing. The idea is there is a way for all good people to do business freely and fairly, and my book provides insights into these ideas. This requires changing the way in which this country approaches international trade.

The most pressing change is our approach to Free Trade Agreements, which have at their core enforceable measures that deal head-on with the human and environmental tragedies our politicians love to invoke but have absolutely no clue how to fix.

We need Free Trade Agreements with every one of our trading partners and even more so with those that do not possess our values. This means Free Trade Agreements with the world’s most corrupt, manipulative and environmentally irresponsible governments, which ignore the imposed blight on their own citizenry by turning a blind eye to the underlying problem. It is our obligation to introduce American justice and fair trade policies to these nations so that they recognize that free trade agreements will boost their economy, put people to work and generate alternatives to programs that rape the environment and cause misery to nations thousands of miles away.

When the U.S. looks strong in the eyes of the world, it restores international confidence in our economy and way of life. So I sought to address issues ranging from taxes and debt control, to environmental issues and immigration, to corruption and unemployment. The majority of my book concentrates on encouraging entrepreneurs to step into the unknown and build a business. That’s the quintessential story of the United States, which was built by people with vision who were willing to roll the dice to create prosperity and more importantly, a strong economy and jobs.

America’s entrepreneurs create wealth and jobs. There is unlimited opportunity when entrepreneurs succeed. When they succeed America succeeds. Entrepreneurs expand the wealth pool for all Americans.

It’s time to unshackle entrepreneurs and allow them access to markets to jump start growing companies that create millions of American jobs. That means holding Congress accountable for rewarding foreign administrations whose ideologies are repugnant to honest Americans even as they denigrate American exporters by stacking untenable trade barriers in their way.

Lying dormant for far too long, it’s time to awaken America’s social conscience and become the world’s steward of an environment that has been sacrificed in the name of corruption and ill-gotten financial incentives. As a moral society we can no longer ignore poverty in our country and abroad by not creating opportunities for moving people into jobs that restore dignity and self-fulfillment.

Now is the time to recognize that America should never subjugate its future to any other nation, including China, by not fighting to restore a trade balance that once gave this country the strength to set its own terms on international partnerships.

My passion for world social justice and free enterprise began during my first job when my mentor challenged me to identify people around the world that had a need for our products and to sell them whatever I could. After six months, 18 countries and a few bouts of food positioning, I was on my way back to my home in Miami. I was exhausted, dilapidated but excited to know how I had done. My mentor had enough confidence in me to put me back on the road where I worked and lived out of a suitcase for the next seven years. It gave me the confidence and experience to start my own export business.

Despite the hardships I wouldn’t have traded it for the world. I gained a life-time of experience visiting countries that exceeded my dreams. I have lived a blessed life, gaining wisdom from mentors that had sized me up and saw something that I did not. They shared their passion and knowledge. I’ll never forget my first mentor challenging me to succeed by asking “Are you tough enough?” I have had many sleepless nights wondering if I was tough enough and was I doing everything possible to earn their confidence. I hope I have.

And now I am mentoring others, not only with my book, but by becoming a founding faculty member of Export University (a collaboration between the District Export Council and the U.S. Department of Commerce) and vice chairman of the District Export Council National Steering Committee appointed to serve by the U.S. Secretary of Commerce.

I am complementing my publishing work and speeches with frequent appearances on CNN and Fox to discuss politics and the economy. My weekly blog appears on-line at Newsmax where I discuss similar topics relating to job creation and entrepreneurism.

My newest venture is a soon-to-air weekly nationally syndicated satellite radio show called “Made in America.” Each week I’ll be giving my insights on the top news stories and their impact on the worlds of entrepreneurship, small business ownership and the overall economy. Unlike other talk hosts or pundits who only look at these issues through the prism of politics, I’ll be taking a non-biased approach based on real life experience in business as an American manufacturer and exporter.

If you’re a small business or entrepreneur, I urge you to explore the world of exporting. There are a number of organizations and informational and financial resources that can help you get started or grow your existing business. I hope you’ll read Conscientious Equity, listen to “Made in America,” and pursue the real engine of growth for this country’s economy: become an entrepreneur in global trade.

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