a business idea fighting a lack of business ideas a business idea fighting a lack of business ideasWhat is the name of your business and URL?

Vetter is our name and is our website. Vetter was founded in Taipei, Taiwan in the summer of 2011 by a Canadian – Steven Thomas and me, Duncan Murtagh – an Irishman.

Give us the elevator pitch.

Vetter is a simple ,web-based, and work-email based system that helps busy managers get more ,ideas, from their team in one neat, weekly email.

There’s 3 steps to it. 1) A staff member logs on to and inputs their ideas; 2) their colleagues are notified the next day at noon that ideas were submitted (its anonymous) and need to be rated – out of 5 stars; 3) at the end of the week, all ideas with 2 stars or more are packaged in a neat email and sent to the boss, with the submitter revealed

Why did you start this company?

To solve a problem we saw with our own eyes. Steven and I worked together at a Bank in Taipei (where we both still live). We saw two things – 1) our department manager was having to push staff to come up with new ideas to improve the business and bring in ,sales,; and 2) sometimes, because he was busy and a few levels senior to you, ordinary staff (like us) were hesitant to pitch him there ideas, or sometimes he was just always out at meetings! We wondered if there was some type of ,web-based, system that could solve these two problems. There are several, but they all are too big and complicated, not to mention pricey.

Was your company started on a shoestring budget or funded?

We won about $1000 at the Taipei Startup Weekend competition. That’s an event where you build a business in 54 hours. We built a very basic version of Vetter and it proved a hit with the judges. Since then we’ve pumped some money into it ourselves and are at the early stage of discussions with some Angel investors.

Who is your competition, and what do you do better?

Our competition is the big, broad, expensive ‘idea managment’ and ‘innovation management’ suites such as and What we do better is that our system is just simpler and easier to use. We think the days of businesses of businesses buying software that’s ‘hard work’ are numbered.

Why would a small business, entrepreneur, freelancer, etc. use your product? a business idea fighting a lack of business ideasSmall businesses, are often so furiously concentrating on growing sales that improving their efficiency, or the ‘way they do stuff’, is kinda ignored. Vetter can help them improve how they do stuff by getting everyone thinking about improvements. Product ideas often come out of Vetter to, who knows what your receptionist has dreamed up that you’ll never hear about otherwise?

Are there different pricing levels?

Yes, 4 levels. $19 a month for 25 users, $39 a month for 50 users, $79 a month for 100 users and $199 a month for 250 users. We offer a free trial on all accounts too as we reckon you’ll love Vetter.

Do you have a blog that keeps users updated?

Our blog: and our Twitter handle:

How long have you been in business?

We’re in our 2nd month! But we’ve built a really good working product already we’re kind of addicted to working on Vetter right now!

Number of current users? Estimated yearly growth?

Right now we are still in Beta mode and have about 20 users in the system. I’m not a big fan of estimates, but I guess we are targeting 50+ paying accounts by the end of the year.

How do you see your company in the next 2-5 years (more products or services?)

Managers have wanted to get more ideas from their staff since time began. We bet this won’t change so that’s a problem we’ll always want to solve.

Other products…hmmm….there are still pain points that managers have in companies that are yet to be solved. One is interruptions. That’s a problem that long term we’d like to solve. I have some thoughts on how to solve it but I’ll keep them secret for now!

How many employees do you currently have working with you and/or freelance contractors?

Right now we are a lean, mean machine of two men. It makes decision making super fast and as Steven and I have worked together before, there’s no unexpected surprises about working habits (humming while you work etc.).

What other web based products would you recommend to entrepreneurs, business owners, or freelancers? – Instead of dumping 5, tweets, on your followers once a day, spread them out (its free) – I bet a lot of the readers have signed up for all kinds of crap while they were researching and developing their business right? Unsubscribe gets you unsubscribed in one click. – a great way to manager your businesses finances, very quick to setup too.

Any Patents Pending?

We are currently embroiled in 6 patent disputes with Apple, Google, HTC, RIM, Samsung, and www.ShoeString and our lawyer Lionel Hutz has instructed us not to comment on this! Sorry.

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