Categorized | Social Entrepreneur

Roadmap to Resources for Local Green Business Communities

Roadmap to Resources for Local Green Business Communities

Danielle Lanyard

Name of Social Enterprise and URL?

  • We are Green Breakfast Club, a triple bottom line enterprise.

Who is the person? What is there background?

  • Danielle Lanyard founded Green Breakfast Club in June of 2011 as a company that blended her unique passions and experience in sustainability, technology and community development

What is your product or service?

  • Green Breakfast Club offers monthly networking events to grow local green business communities through resource exchange. The event’s unique format facilitates resource sharing, intergenerational mentoring and capacity building. Products include the monthly networking events, currently offered only in New York, white label events such as Green Breakfast Club presents at Commit Forum, and special events such as Green Drink Club. The company’s on and offline framework serves as a resource hub for the green entrepreneurship ecosystem.

Date officially launched?

  • Green Breakfast Club incorporated on June 9th and launched its first event on June 13th.

What came about that made them help in social change? Why was this social venture created?

  • The concept for Green Breakfast Club came out of the founder’s longstanding wish to figure out how to bring barter and resource exchange into the business sector. The need for real resources in the green entrepreneurship sector is what prompted the creation of this program. The lack of capital and resources for these kinds of ventures at the proof of concept and seed stage is real, and there is a profound need for them.

The impacts of climate change are upon us. The need for programs that address this, and that ally the next generation of entrepreneurs, with the seasoned entrepreneurs who gave birth to us, is the willing startup plan for the green enterprise industry as a whole. This initiative was created to provide a framework to offer value across the sector, from CSR to Green or Tech Startup, to non profits and intrapreneurs, who all seek a common goal: to transform enterprise into a vehicle for social and ecological change.

Could others help you and how?

  • What Green Breakfast Club needs more than anything right now is interns to help grow their community. The intern search includes Photographers and Videographers who want to expand their portfolio by covering breakfast events, Social Media Enthusiasts who can join and engage our community online and off, and Research Masters who want to dive in and map out the resources of the global green enterprise ecosystem. The perks in return are great, as the company’s unique framework grants access to contacts and conferences at the heart of the sustainability sector.

What free online or offline tools do you use?

  • Too many to list. Green Breakfast Club uses a wide variety of free tools online and off to launch a company. GBC’s founder, Danielle Lanyard, teaches two classes in NYC on ‘How to launch a startup socialenterprise or nonprofit, both of which focus heavily on this question.

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

  • Green Breakfast Club has one founder, Danielle Lanyard, a legal advisor and co-founder, Lucien White, and Adiel Gavish, working on local events and strategic partnerships. Additional support is provided by a graphic designer, a programmer, and a local webmaster/developer/SEO expert.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out? (Please provide links)

YouTube – Do you have a YouTube video URL that you can share with us, and allow us to publish with your story?

What is the best advice you never got?

  • Don’t quit your day job.

What is the one thing that you did right?

  • Rather than dream of a massive global venture filled with Green Breakfast Club chapters the world over, this startup began by starting very locally and entirely by word of mouth. The theory was that if we thought globally and acted locally, and had our attendees come as a result of having some real human interaction that brought them to the event, then Green Breakfast Club would grow in the most organic and authentic way possible. Out of this, it was possible to source where each member of the community came from, and truly understand what made our members tick, what their needs where, and what kind of networking event and community they’d like to join, and how to be a better resource for them and this industry sector.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

  • The greatest hurdle for any new company in today’s world is in crossing the digital divide and embracing and learning the technologies that have become vital to business operation. To be a competitive company in 2011, you’ve got to understand social media, open source technology, web and multimedia integration, financial management software, and so on. It’s a jungle out there, and the options are endless. But there is no option when it comes to needing to learn. Founders today aren’t going to make it if they don’t turn this hurdle into their asset.

Roadmap to Resources for Local Green Business CommunitiesAre you doing any type of Search Engine Optimization?

  • Yes. Green Breakfast Club is happy to announce a new web and search engine optimization sponsor, local boutique Web and SEO company, InSite. Between September 12th and October 10th’s Green Breakfast Club event, a brand new website will be unveiled that has been rebuilt from scratch in response to listening to our community and studying the online story of our web analytics. The new search engine optimized website will have a whole suite of new features all designed for the highest SEO and performance, and the greatest interactive human connection.

What can you tell other potential social entrepreneurs who are deciding to make a difference?

  • Don’t quit your day job. Do assume that there are other beautiful people out there with the same amazing idea you have. Check em out before you dive into the deep end of the pool. Don’t incorporate until the very last minute that you are making money and need to be a legal entity. Do learn about different legal structures for social enterprise and don’t be stuck on title, choose the corporate structure that works best for your mission. Do get your appetite on to eat lots of crow, and remember that in business, nothing ever has to happen, and often the greatest things that come out of your company don’t come from you, but arise out of your customers and community.

What book(s) have you read that others should read?

  • ‘In the Absence of the Sacred’ by Jerry Mander, ‘The Web of Life’ by Fritjof Capra and both ‘The Ecology of Commerce’ and ‘Natural Capitalism’ by Paul Hawken are all must reads for the triple bottom line entrepreneur. Siddhartha by Herman Hesse and ‘How to Talk Dirty and Influence People’ by Lenny Bruce, also tend to come in handy.
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