Formstack: The Easy to Use Online Form Builder & Landing Page Builder for Small Businesses

Formstack: The Easy to Use Online Form Builder & Landing Page Builder for Small BusinessesWhat is the name of your business and URL?



A brief synopsis of the website / application:

  • Formstack’s application gives organizations an easy-to-use online tool to build several types of forms for collecting information. Once the forms are built/customized, users can immediately begin to collect data, as well as use several other features like conditional logic, self-calculating fields, smart routing, use Formstack’s API, or integrate with other third-party applications that businesses may already be using like MailChimp, Salesforce, Highrise, Freshbooks, and more. Some examples of the types of forms that can be built using Formstack’s online form builder are contact forms, order forms, online surveys, and event registrations forms. All forms can be integrated directly to a website, landing page, social media venue, blog, or other type of web page. The application does not require any previous knowledge of HTML or coding.
  • In addition to the online form builder, Formstack also has a landing page builder that provides an easy way to quickly build landing pages by creating content areas, dropping in videos, and customizing the page to match company branding. Once the landing page is built, it can be used by the link provided or by using Custom Name (CName) functionality. Get started using the landing page by creating an AB test to see what version of the landing page converts the best.

Was your company started on a shoestring budget or funded?

  • Our company was started on a shoestring budget and operated that way for the first 2.5 years.

Why would a small business, entrepreneur, freelancer, etc use your product?

  • Because Formstack doesn’t require any coding or HTML experience, businesses do not need to worry about hiring a developer or special technical employee to start collect information using our online form builder. The Formstack application provides an easy-to-use drag and drop tool that lets companies build forms for all business needs while saving them lots of time and money at the same time. Formstack can be used for marketing, sales, HR, accounting, public relations, non-profits, and much more.

A short bio of your company :

Formstack: The Easy to Use Online Form Builder & Landing Page Builder for Small Businesses

  • Created in 2006, Formstack is an online form builder that has become a leader in creating, managing and hosting online forms. Formstack’s mission is to give businesses and organizations of all calibers a solution to their online needs. Formstack provides a way for companies to develop, design, create, and manage online forms with little to no knowledge of HTML coding or programming. Users can create any type of form desired including surveys, contact forms, event registrations, and more. These forms are used by companies with a desire to collect data in a smarter, more convenient and stress-free way. Formstack forms can also be integrated with multiple third-party applications.


Are there different pricing levels?

  • Web Forms
    • Starter Package: $14/month-5 forms, 50 fields per form, 500 saved entries per form, 500MB file upload storage, 1 style template, 1 user, 1 landing page.
    • Professional Package: $29/month- 20 forms, 200 fields per form, 2,000 saved entries per form, 1GB file upload storage, 5 style templates, 5 users, 1 landing page.
    • Business Package: $59/month- 100 forms, unlimited fields per form, 10,000 saved entries per form, 2GB file upload storage, 10 style templates, 10 users, 1 landing page.
    • Max Package: $159 per month- 1,000 forms, unlimited fields per form, 100,000 saved entries per form, 10GB file upload storage, 100 style templates, 25 users, 1 landing page.
  • Landing Pages
    • Basic Package: $19/month- 5 landing pages, 0 custom domains, 1,000 unique views per month, 500MG file upload storage, 1 A/B test.
    • Standard Package: $39/month- Unlimited landing pages, 1 custom domain, 3,000 unique views per month, 1GB file upload storage, 5 A/B tests.
    • Deluxe Package: $59/month- Unlimited landing pages, 5 custom domains, 10,000 unique views per month, 2GB file upload storage, unlimited A/B tests.
    • Premium Package: $199/month- Unlimited landing pages, 20 custom domains, 50,000 unique views per month, 10GB file upload storage, unlimited A/B tests.

Do you have a blog that keeps users updated?

  • Yes, you can find our company blog at Not only do we have articles about our products, but you can find up-to-date industry news as well as tips for small businesses.

Facebook, twitter, LinkedIn or ? Provide exact URL of each

YouTube -Video:


How long have you been in business?

  • We started as FormSpring in February 2006, but changed our name to Formstack in March 2010.

How do you see your company in the next 2-5 years (more products or services?)

  • As we progress forward we would like to continue to solve a broader number of problems for the small business customer. We see an opportunity for more products that meet the needs of small businesses.

How many employees do you currently have working with you and/or freelance contractors?

  • We currently have 11 full-time employees, but we expect that number to grow by the end of the year and into next year.

What other web based products would you recommend to entrepreneurs, business owners, or freelancers?

  • There are several great web-based products on the market, but some of our favorites include: Freshbooks, Constant Contact, Salesforce, and Highrise.
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