Categorized | Social Entrepreneur

2 Marines take on 800lb guerrilla

Name of Social Enterprise and URL?

Veterans Global Ventures, LLC dba On Point Energy

Who is the person? What is their background?

Co- Founded By Dennis Wynant and Doyle Schaefers

They are both U.S. Marine Corps veterans who came from military families and were raised with a strong sense of duty and service. They have had successful careers in the civilian corporate sector after leaving military service; Dennis in sales and marketing in the real estate industry and Doyle in operations in the telecommunications industry.

2 Marines take on 800lb guerrillaWhat is your product or service?

2.0oz energy shot

Date officially launched?

July 4th 2011



What came about that made them help in social change? Why was this social venture created?

In discussions between the two over the past few years a common goal was discovered – they want to be an integral part of a company that values its customers and genuinely supports their communities. They also understand the importance of the social responsibility of companies; the responsibility to provide meaningful and fulfilling work for employees and to create an environment where excellence can thrive. Their vision is for On Point to be a model for others who want to pursue their passions and do what is right for all parties and not just what provides the most profit.

Ultimately the defining moment that inspired the On Point brand was an episode of Oprah when the First Lady Michelle Obama urged American businesses and individuals to identify ways to assist our service members and their families. This served as the galvanizing agent and the two have been busy putting the pieces of the puzzle together ever since. The goal for this social venture is to donate more than $1 million annually to military related charities and military family support organizations.

How many years and how many people has this person helped? How many people need help?

They have helped people close to them in small, but meaningful ways and through charitable donations to military and civilian non-profit groups.

What is the cost per person that is being helped? Are you working on decreasing that cost by being more efficient?

The On Point business model is not based a cost per person being helped, but we are and will continue to look for savings that will maximize our donations to select charities.

Could others help you and how?

Yes, of course. Those who already drink energy shots can make On Point Energy their brand of choice for energy drinks and shots. They can ask for On Point Energy shots by name when they shop and encourage the retailers to carry brands with meaningful social missions. Those who do not drink energy shots can choose one of the charities that we support or some of their own and donate to them directly. Those with influence in social media can spread the word about On Point in their circles of influence. Everyone with Twitter accounts can follow On Point Energy and those with Facebook accounts can like On Point Energy.

What free online or offline tools do you use?

We use Google Analytics to assist with our SEO and SEM efforts.

How many people are currently working, including employees?

We currently have about 6 people involved with the launch of On Point Energy, nearly all in a freelance or non-paid position at this point. Only one of the co-founders is working on this venture in a full time capacity, so the others contribute the time they can while maintaining a balanced life.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?

Yes, we use Twitter and Facebook to engage with our potential customers and to disseminate information about upcoming events that we will be participating in or attending.


Twitter –

What is the best advice you never got?

That there is a mystique around entrepreneurship that is unfounded and although it is not easy to start and grow your own business, it does require courage and a strong work ethic. It is critical to have ambition and discipline to be successful entrepreneur.

What is the one thing that you did right?

Taking the time to research and thoroughly evaluate our manufacturers, and to align ourselves with partners that share our passion to help and serve those that have made sacrifices to protect our freedoms. Strong vendors and partners are crucial for a company that plans for aggressive growth and wants to leverage economies of scale.

2 Marines take on 800lb guerrilla What was the biggest transition you had to make?

We are both self-starters and have the discipline required to strategize, develop plans and complete tasks. We understand the importance of the knowledge and have first hand experience in many of the areas that are critical to launching a successful business venture. The big transitions have primarily been related to having to do most of the work ourselves without administrative support or experienced coordinators and not having experienced colleagues dedicated to the project to collaborate with. We still leverage our network of experienced professionals and retain subject matter experts where prudent, but there are a lot of tasks to be completed.

Are you doing any type of Search Engine Optimization?

Yes, we use a few different tools that tie into Google Analytics. We have deployed an SEO optimized webstore and use tools available from GoDaddy to scan our website and provide additional recommendations on things that we can optimize.

What can you tell other potential social entrepreneurs who are deciding to make a difference?

Do it because you are passionate not because you think there is a good market for large profits. If you believe in the social mission or the vision then it will it make it so much rewarding to put in the long hours necessary to launch and grow a successful business. In nearly all cases, the idea and business model will invariably require adjusting and refining. Pitch the concept to the most experienced people you know and trust; use their feedback to improve the business model, your marketing materials and your sales pitch.

The framework or the vision for what would become the On Point Energy organization took shape and numerous business concepts were discussed and researched. When we started our venture we knew we would have a strong philanthropic agenda. Initially we were going to gear our energy shot product towards the college market with a shot called CRAM Energy. Same product, different market, different strategies. In the case of CRAM, the social contributions were going to be made in the form of grants and other assistance for college students. We initially chose that market because of the size (17M college students compared to 1.7M active duty military). At the end of the day, we decided to focus our energies on the market we knew well and because we are passionate about helping those who have or who still are risking their lives for our way of life. So be passionate about what you want to achieve but be flexible in how you achieve it.

What book(s) have you read that others should read?

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael E. Gerber

The Elite Entrepreneur: How to Master the 7 Phases of Growth & Take Your Business from Pennies to Billions by Ephren W. Taylor and Rusty Fischer

Start With Why by Simon Sinek

The Speed of Trust: The One Thing that Changes Everything by Stephen M.R. Covey

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