How to make your website more actionable – vCita

How to make your website more actionable - vCitaDoes your desktop look like a conglomerate of business applications that serve one purpose each? There’s that application specifically for video conferencing. You have that subscription for phone conferencing. There’s the credit card payment service, and maybe PayPal, as well. And you create a separate email address to publicly share on your website for new clients, but it mostly gets spammed. Essentially, a pile of patchwork technologies.

Think of your online properties, and how each of these technologies is or is not working for you. Blogs, websites and social media make it easy to promote yourself or your business online, and reach your target audience. We frequently post content to our blog, keep our Twitter page relevant, and answer questions in forums or Q&A sites. But when it comes to interacting with your followers and readers, providing advice and services online, and turning those interactions into business opportunities – there’s no easy solution to do it all.

vCita has taken the piecemeal approach to web-based services and simplified it to allow people to make the most out of their online properties – making websites actionable and inviting, and providing an integrated approach for communication, scheduling, video meetings, phone conferencing, and payments.

Anyone can start using vCita for free, as a standalone contact webpage or as part of any existing website, blog or social network page.

Contact and schedule in just a single click of a button

vCita provides a widget and a contact form that can be added to any website or blog, encouraging visitors and readers to take action. They can send a message or request a meeting – while you manage all requests via a single dashboard. When people try to schedule a meeting, your availability (based on your work hours or actual calendar free/busy times) is displayed. Once you confirm the meeting request, you and your follower can meet using a vCita video meeting, or switch to a vCita private phone conference.

Collect payments online for meetings, advice and services

You can start by offering complimentary meetings – prospects are more likely to take action as they see a “Free 30minute session” offered on your website.
Another option would be to set an hourly rate, so they also know what would be the cost of your services provided. For fee-based meetings, vCita can secure a payment method upfront or let you bill clients after the meeting. Either way, vCita collects payments on your behalf with a credit card or through PayPal, for a 3% transaction fee – no fixed costs, no initiation fees.

Personalized contact page

vCita also creates a personalized contact page where you can describe your expertise and offerings. So regardless of your own website, you have an actionable web presence that you can promote over social media and email and helps you grow your business.

Who can benefit from vCita?

Small Businesses – We’ve all seen the standard company site by now. The “about” or “contact” page either provides an email link, or a phone number. What if someone is interested in setting time to talk to you, have a video meeting or pay for your services? vCita is all about taking a website and making it actionable where immediate action can be taken by the site visitor.

Individual Professionals and Entrepreneurs – The average person spends roughly 10 seconds on a page and if you don’t catch their interest instantly, that could mean one less business opportunity. Every website visitor, Twitter follower or Facebook contact is a potential sales opportunity, and the best way to move them closer to a business prospect is by making them feel like you’re always available. Sharing your work-hours/availability and providing an easy way to set a meeting directly from your website or any social network page can help you achieve that.

Bloggers – The blogger’s website is both a place for information and an outlet to connect with readers. It is also an opportunity to potentially connect with readers that may value your expertise and seek for your advice. Also, what happens if a blogger wants to begin selling their services? Displaying a standard rate for your advice and services, and allowing your readers set a fee-based session can become a new way to leverage your blog into an income source.

What do I pay for using vCita?

It is only when our customers actually bill for their time, advice or services that vCita will ask them to switch to our business version and pay a monthly subscription.

The business version also offers features that are targeted at business use: securing and collecting payments via credit card and/or PayPal, phone conferencing and customized Terms of Service Agreements. In addition, our business customers get phone support and professional review and assistance with integrating vCita into their website.

For more information on vCita, please visit: www.vcita.com. You can also follow us on Twitter at @vCita.

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