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Night Tap’s Kenny Kadar Helps Give People an Excuse to Go Out

Night Tap’s Kenny Kadar Helps Give People an Excuse to Go Out Name of your company and URL?

Night Tap. http://nighttap.com/

Date started?

Conceived September 2010.

What is your product or service?

Night Tap is the new deals website focusing on drinks, dining and nightlife in LA (think Groupon for nightlife). With other flash sale sites offering everything from picture frames to cleaning services, Night Tap only focuses on nightlife – exclusive discounts at clubs, bars, bottle service, restaurants, concerts, shows and more. Deals will be emailed every Wed., and can be accessed at Night Tap’s website for one week. Additionally, users can “Like” Night Tap on Facebook or follow them on Twitter for exclusive offers and contests.

Kicked off in June 2011, Night Tap is the brainchild of 20-something Los Angeles native Kenny Kadar, an “adventure capitalist” who launched his first business in sixth grade. Kadar recently left a high-profile Business Development gig in corporate America to launch Night Tap, and “give people an excuse to go out”.

Night Tap launched in LA, with up to five additional cities planned to launch by the end of 2011. Kadar’s goal is to make Night Tap the go-to nightlife site worldwide, where people go when wanting to jumpstart their after-dark adventures. Subscribers can learn of cool new things to do at night in their cities, and get great deals to try them out. Vendors gain increased exposure to their target audience, and get customers in the door with no upfront costs.

As the site grows, the plan is to offer package deals on everything you need for a night out, from car service to a restaurant deal to a discounted ticket to a show. In addition, “Weekend Warrior” packages are in the works, which will offer discounts on hotel rooms and cocktails at weekend destinations like Santa Barbara, Palm Springs and Big Bear. The site will also break the city into 5 “areas”: West (Venice/Santa Monica/Brentwood), Middle (Westwood, BH, Culver City, West Hollywood), East (Hollywood, Silverlake, Downtown), Valley and South (Hermosa Beach, Manhattan Beach, etc), so customers can find deals most applicable to where they live, work and play.

Like every young entrepreneur, Kadar wants the “freedom to control my own destiny. I want to have fun, too.” And he wants everyone who’s coming along for the ride to have fun, as well.

Why did you start your company?

To help improve the social nightlife experience for night goers and vendors, and help venues gain exposure and bring customers to their door. “I’m a serial entrepreneur, and have always been very social”, Kadar explains. “I’ve used other deal sites and loved the ability to get a good deal and try different businesses; however I became jaded by the randomness of their offers as they often didn’t apply to me.” After reading an article in BusinessWeek comparing Groupon and Open Table, Kadar recognized an opportunity to utilize the deals business model and apply it to a niche. “The nightlife world was a natural fit because of my interest in going out and the relationships I’ve cultivated growing up in LA.”

How was it financed ?

Currently self-financed but in discussions to secure angel investment.

Date officially launched?

Website launched June 15, 2011

What free online or offline tools do you use?

Twitter. Facebook. LinkedIn. YouTube. Business/Tech periodicals and media

Do you use Social Media tools like Facebook, twitter, LinkedIn or ? Provide exact URL of each

Of course! About 25% of our traffic is driven through FB campaigns. We are also very active on the Twitter space

Facebook: http://www.facebook.com/NightTapLA

Twitter: http://twitter.com/NightTap and http://twitter.com/NightTapLA

Linkedin: http://www.linkedin.com/company/night-tap

Youtube watch video URL?

We’re uploading videos to YouTube from our launch party at Las Palmas (June 29, 2011), and will be uploading additional videos every week or so.

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

8

What is the best advice you never got?

Love what you do.

What almost killed your business in the start?

Choosing the wrong developer to build the website!

What is the one thing that you did right?

Spent time to cultivate the vision and design for the brand

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

Learning to juggle all of the responsibilities of running a company. You have to really learn to prioritize because there is never enough time in the day!

Are you currently in the black or red?

Red. But we just launched on June 15…won’t be long before we are in the black….

What type of marketing or advertising do you do?

Night Tap’s Kenny Kadar Helps Give People an Excuse to Go Out

Paris Hilton

We market in many different ways. Social media is a big marketing tool for us. We also do some internet marketing via Google Adwords and FB ads. We send press releases to media and also have a street team promoting the brand at relevant events. We use stickers, t-shirts and flyers to increase brand recognition in the street. We create strategic relationships with complimentary brands to increase awareness of Night Tap to their subscribers. We even got a picture of Paris Hilton wearing our “Night Tap” glasses. We will try anything once….

What would make your business more “Successful”?

Securing office space to bring the team together and working out of one location (we currently all work remotely). An office would allow us to brainstorm easier, make decisions quicker and have a more efficient and productive team. We are currently looking at office space options….

Would you want to be acquired by a bigger company, run it yourself or sell in a couple of years?

I am open to all of these options. If the right opportunity comes our way…anything is possible…

What do you think your projected annual revenue will be

We project our revenues to constantly grow. For year 1, we project revenues to be at $250,000

How long do you think it will take you to get to your projected annual revenue?

1 year

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