Categorized | Smart Phone App

The New Mobile Frontier – Restaurateurs Reaching Their Customers via Smartphone Apps.

The New Mobile Frontier - Restaurateurs Reaching Their Customers via Smartphone Apps.What is the name of your business and your URL?

Our business name is AppSuite, LLC. Our web page is http://www.mobileappsuite.com/

A brief synopsis of our smartphone app.

Our Restaurant App makes it easy for restaurants to expand their business within the fast growing smartphone market. We provide the ability for a customer to easily use the restaurant app on their mobile device to make reservations, see specials, events, and get turn by turn directions. The restaurateur can keep customers informed by sending text notifications and updating the menu in real-time. Restaurants particularly like the app because they can reach out to their customers (via push notifications) with extremely high open rates of 98% that typically get read within an average of 15 minutes. The App allows a restaurant to build more customer loyalty, grow their brand and expand their business to mobile.

Why did you start this company?

The New Mobile Frontier - Restaurateurs Reaching Their Customers via Smartphone Apps.We noticed a rapid consumer adoption of smartphones as well as an exponential growth in app use and decided to take action. Within the next few years, consumers will embrace Internet access through their smartphones instead of their PC’s. Restaurants need a plan to expand their business to the “new mobile frontier” to make sure that they are reaching their customers via the technology adopted by their customers. Because going out to dinner continues to be a very social activity, restaurants need to make themselves easily accessible to the customer and that is what we’re here for. So, not only does the mobile restaurant app add value to the restaurant but to the customer as well. A recent survey has shown that 55% of mobile users expect to use a mobile coupon or promotion within the next 12 months. This means that a major smartphone app adoption for this industry is taking hold.

The New Mobile Frontier – Restaurateurs Reaching Their Customers via Smartphone Apps.Platforms – iPhone, Android, Blackberry or Windows?

We have launched initially with Apple’s iOS platform supporting the iPhone. A release will be readily available very soon for Android phones. Other smartphone platforms will be supported.

How long have we been in business?

We started last year, 2010.

Was your company started on a shoestring budget or funded?

Our company was funded by the founders.

Your competition, what do you do better?

Our competitors are mostly individual start-up entities that have experience in mobile app development as well. They too have recognized a business need and decided to build an app specifically for this market.

Challenges for our competition are business process and scalability. This typically results in poor customer satisfaction and quality of the product. AppSuite’s management team, however, possesses the experience to rapidly embrace new customers through a structured business process while maintaining quality and customer satisfaction. Our go-market strategy is also another aspect which sets us apart from others.

The New Mobile Frontier – Restaurateurs Reaching Their Customers via Smartphone Apps.Why would a small business, entrepreneur, freelancer, etc., use your product?

Simply put, our product adds value to the restaurant and provides a new channel to promote their business. It’s an innovative and growing market that ties in perfectly with current social media strategy while at the same time providing an excellent avenue to reach out to reach customers with extremely high deliverability. When sending message notifications, you can experience open rates as high as 98%.

It is too costly for restaurants to committ to a contract and build their own app. Even if capital was available, only six months to a year would be given to market a business before one would need to add other features or technological advancements to keep the app up-to-date and adding value. AppSuite has developed a platform that restaurants can have operating and full use of in only a matter of a weeks. Additionally, AppSuite’s R&D team will continue to develop and enhance the product, lifting a large burden off the restaurant. We will focus on what we do best (building value added technology platforms) and let our customers do what they do best (provide great food and customer experience).

Having a branded restaurant app allows the restaurateur to do the following:

  • Reach customers, anytime, anywhere- right to their personalized pocket computers
  • Push text messages to your customers – keeping your guests informed
    [98% text messages are read, vs. only 20% messages are read via email campaigns]
  • Convenient access to offers/special and events
  • BUILD loyalty – users that download your app, indicate that they want to hear from you.

Some of the features available from the App are as follows:

  • Branded icon & landing page
  • Customizable menu (menu items and categories)
  • Display rich dynamic images of your items
  • Detailed menu descriptions with price options
  • Publish, coupons, specials, list events, charity fundraisers, etc.
  • In-App popup notifications for targeted campaigns and promotions
  • Multiple location listing – with turn by turn directions
  • EZ Contact – phone or email to each location
  • Social connectivity- Twitter, Facebook and email. Dramatically spread the adoption of your App through sending your App download link to your customers Facebook and Twitter pages.
  • App Analytics – Stay informed on the metrics of your personal App
  • App Opt-in registration system – Capture leads for your business by giving the customer the option of providing their demographical data (email, phone) to receive special offers, discounts, etc.

A restaurant App is the best promotional item a restaurant can have. Unlike anything else before, the proprietor can now have their restaurant in their customers’ pocket! It can positively increase business and keep customers coming back again and again. The best part of utilizing mobile app for restaurants is its low cost, high returns (ROI) potential.

Is this a free app or how much is it?

For customers of the restaurant, the app is FREE. For the restaurant, our product is offered with four different packages and ranges from $29.99/month to $60.00/month with an additional setup fee.

How do you see your company in the next 2-5 years?

In the next 2-5 years we see ourselves as the leaders in the markets that we serve, continuing to provide valuable solutions to our customers. The corporate structure that is in place is allowing us to rapidly acquire new customers without loss of quality and customer satisfaction. We will be growing our customer base with our current product suite with continued focus on adding beneficial features to our product line.

Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?

We have a reseller and white label model that has proven to be successful. We are looking for more energetic resellers to promote our brand. AppSuite is a perfect fit for agencies, marketing companies, independents and new business startups.

Are you on Twitter, Facebook or LinkedIn, and do you have a blog?

Yes. For further updates,feel free to follow us on Facebook & Twitter.

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