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Young Entrepreneurs Tap into New Media Tools to Spark Business Venture Framework Media Strategies

                    Young Entrepreneurs Tap into New Media Tools to Spark Business Venture  Framework Media Strategies

Peter Kelly & Jeremiah Sullivan

As Peter Kelly and Jeremiah Sullivan waved a sincere goodbye to their fellow graduates in Seton Hall University’s Class of 2009, the reality of a uncertain job-market began to really set in. Once immersed in academic study and propelled by bottomless aspirations, after completing their senior years in college, many of America’s recent graduates have found themselves amidst countless others looking for work, stuck in a period of economic decline. All the while, the world was changing; a period of social connectivity and technological advances that would provide opportunities countless new opportunities for job-seeker, young professional and seasoned businessman were afoot.

“After completing my undergraduate degree a little over three years ago, I was ready for something more than just a generic nine-to-five experience,” says Peter Kelly, co-owner and operator of Framework Media Strategies, a small public relations and marketing team based in Woodbridge, N.J. “However, it became very apparent after entering into the ‘job-hunt’ that these opportunities were few and far between. It took some time to realize that you had to really think outside-of-the-box to propel yourself forward.”

Kelly and Sullivan’s company, Framework Media Strategies, is an example of how some of the nation’s young alumni are embracing entrepreneurship and utilizing the rise of new media tools to create opportunities for themselves, even in the most competitive fields.

Founded in January of 2010, the small public relations and marketing team is co-owned and operated by Kelly and Sullivan. To date, Framework Media Strategies has added six clients with several more on the way.

“It took several months to really figure out what direction we wanted to go in,” Sullivan says. “We both came from a public relations background but also brought our own additional skills to the table. While I had tested media relations experience, Peter’s previous work allowed us to offer our clients creative, yet strategic digital and print designs. Our challenge was finding a way to integrate it all together.”

Initially, there were months of planning and numerous return trips to the drawing board; the two-man team continued to bounce ideas off one another until something stuck. Kelly and Sullivan found themselves spending hours looking inward to take stock of their skills and experiences, in an effort to compare what they had to industry trends. In time, they began to piece it all together. But on a limited budget it would take a bit of creative thinking to support a successful jump from dream to entrepreneurial reality.

How could a two-man PR team start a company with little funding and successfully break-into the New York-New Jersey media market? The answer was just a click away.

According to both Kelly and Sullivan, the missing piece of their puzzle was something that had slowly been taking the world by storm; new media.

As their latter years in college flew by, social networks such as Facebook, MySpace and Twitter all were gaining monumental success at an alarming rate; the dominace terms “tweet”, “like”, “share” and “status update” in daily conversations marked as the world of social media’s steady growth. By 2006, Facebook had increased its size to over 600 million users, while micro-blogging sites such as Twitter were seeing their own success blossom. Soon, what started as a site for friends and students to connect with one another on became an opportunity for companies, both big and small, to reach new customers that previously did not exist, or were out of their budget’s grasp.

“It became obvious that social networks like Facebook and microblogging services like Twitter, were the next great medium of media distribution,” Kelly says. “What was only prevalent in the lives of college students, quickly became a tool for the corporate world. Businesses began to take interest in new media tools, adding positions like social media ‘coordinators’ or ‘experts’ to their list of job openings. We saw that, understood this trend to be more than just a fad, and decided to incorporate social media into the services we offered. I am very glad we did.”

What makes Kelly and Sullivan confident that their “new media-infused PR and Marketing team” is a good idea for a business venture is that they themselves are an example of the success embracing such an approach can deliver.

A Look At Their Social Media Outlets:





Framework Media Strategies was founded on the benefits of utilizing both traditional outreach techniques, along with new media tools like social networks and microblogs, not only for their efficiency and progressive approach, but as a cost-effective strategy for their start-up as well. Kelly and Sullivan have been able to utilize these networks, which offer little to no monetary investment, to leverage their skill set in media relations and creative design to not only garner a ‘buzz’ about their company locally and establish a solid client base, but also share their thoughts as experts in the field through the media.

“Social media has changed the way public relations professionals do business,” Sullivan says. “There is no question about it; these tools bring an unprecedented reach and offer users the ability to connect with their audiences like never before. Not only can we help our clients see that and understand how certain tools can aide them in raising awareness, we can provide it and retain almost all of our profits.”

Young Entrepreneurs Tap into New Media Tools to Spark Business Venture  Framework Media Strategies  Overall, Framework Media Strategies offers services including creative design, public and media relations and social media assistance. The company’s services are open to a diverse audience, including small businesses, non-profit organizations and entertainment-based clients in Middlesex, Essex and Union Counties.

“Some people look at the type of clients we work with and think we’re all over the place,” Kelly says. “But we’re really not. After deciding to integrate new and traditional media tactics into the services we offered, the next step was identifying what types of clients would benefit most from our approach. Our research showed that although traditional exposure benefited virtually any type of client, once we added new media tools to the mix, our target client became one with an audience that was engaged, and wanted to be engaged, constantly. That changed the game a bit.”

Research into how small businesses were using web based programs to support their ventures, showed that there was a need for this new market as it continued to emerge. Kelly and Sullivan’s findings proved that it was the perfect time to strike while the iron was hot.
“To date, nearly half of all small businesses do not have a website either, yet according to Google approximately 97% of consumers say they are searching for local businesses online,” Kelly says.

“As a small business owner, efficient time-management is invaluable; it can really make or break the business,” Sullivan says. “However, the Web and its technology are a great addition to any small business owner’s toolbox. Effectively taking advantage of the Web’s power requires a lot of time and strategic planning, as well as additional resources; we hope to help our clients understand that.”

Their attention also fell on non-profits and their supporters, due to how social media can also aide in the creation, joining and growing of groups built around the issues that they work to address. In addition, new media tools allow for quick and inexpensive communication; which is key when operating on a small budget.

“Non-profit organizations can really benefit from incorporating new media tools into their communication plans,” Kelly says. “Right now, these organizations are able to are also collaborate with their supporters by sharing ideas, gaining feedback, and generating content for programs constantly; all at a fraction of the cost.”

In their year-and-a-half of operation, Framework Media Strategies has had several measures of early success.

In March, the team was featured by 101.9 WRXP FM’s ‘Supported By’ segment on the station’s morning program ‘The Rock Show’ ( In addition, they’ve built social media presences and acquired over 30 media hits for their clients, launched websites, booked radio interviews, created digital and print designs, developed logos and aided a local band in its journey from basement practices, to gracing the stage at the New Meadowlands Sports Complex during the 2011 Bamboozle Music Festival this past April.

“Early on, we made a promise to ourselves that we’d always be our first client and use our business as an example for those that we work with,” Kelly and Sullivan say. “Sure, we can go on and on about the benefits of combining traditional and new media, but the people we talk to want to see the results. We’re working tirelessly to not only advance our clients with the tactics we’ve first tested and perfected on ourselves, but identify what will be next, understand it and apply it in the future.”

Kelly and Sullivan are working to expand everyday, and with new media tools by their side they are finding it easier then ever. Using Skype has been a very powerful tool in setting up meetings across long distances when they are unable to physically sit down with another. With the ability to work from their home offices on web based media relations and design projects they are able to work on a shoestring budget and continue to grow.

“We both knew what life stuck in a ‘bad reality’ felt like,” Kelly says. Post college, less than one-fifth of our fellow graduates had job offers in hand and businesses were closing their doors left and right. If we can help turn that stigma around by aiding clients like a small business stay on their feet and use cost-effective means to do business, then we are very happy.”

Both Kelly and Sullivan are New Jersey natives. As undergraduates both were public relations majors. In addition, Kelly minored in graphic arts while Sullivan studied broadcast media. Prior to the advent of their company, the partners acquired experience working with organizations such as 89.5 FM WSOU, Golden Loader Associates, the Liberty Science Center, Major League Baseball, the New York Mets and Seton Hall University.

For more information on Framework Media Strategies and the services it offers, please visit our main web page at:

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