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LinkedIn for Business Getting Started with The LinkedIn Personal Trainer

Author’s BIO:

LinkedIn for Business Getting Started with The LinkedIn Personal Trainer

Steve Tylock

Steven Tylock, author of “The LinkedIn Personal Trainer”, has been educating LinkedIn users for five years. He follows up the advice in his book with group and personal training, and specializes on corporate sales teams looking to do more with the world’s #1 business networking site and its more than 100 million members.

Steve has been building relationships with those around him long enough to understand that there is truth in each of: “It’s what you know!” and “It’s who you know!” and “It’s who knows you!” Steve has embraced the online social networking tool LinkedIn since it was a fraction of its current size.

You can also find out more about Steve online through his LinkedIn profile:

http://www.linkedin.com/in/stevetylock

Book synopsis / Key Ideas :

The book presents an introduction to LinkedIn that flows through topics and builds across the site’s functionality:

  • Understanding the LinkedIn philosophy of networking.
  • Profile elements and construction.
  • Making connections with people you know and trust.
  • Searching LinkedIn for prospects.
  • Asking for introductions.
  • Additional LinkedIn features and tools.

The book includes tips and activities that assist the user in understanding the site and building their LinkedIn presence. When completed, users will feel comfortable finding, getting found, and networking successfully with LinkedIn.

Why did you write this book?

As a technologist, I was introduced to LinkedIn early, and found that many in the business world ignored, misunderstood, or misused LinkedIn. I set out to help people understand what the system could do and how they could use it to build their personal and business presence. The original program was to be a personal tutorial, what I would do if I had 90 minutes of time to teach someone what they had to know about the site to be successful.

The personal session approach didn’t pan out, but the material became the outline and basis for the book – which flows with a consistent and stepwise approach that does work well.

Why readers should buy the book and what they will get out of it after reading it?

Readers of “The LinkedIn Personal Trainer” will quickly understand how the site works and what features will help grow their own business. In the process, they will build an improved profile, grasp the importance of VIP connections, and be able to use those connections to get introduced to sales prospects.

Article:

LinkedIn for Business Getting Started with The LinkedIn Personal TrainerMany people have heard about LinkedIn, the company’s IPO in May of 2011 made sure every non-technical business person finally got the message. An understanding of what the site does and the high level concepts behind it, well that’s a different matter. It remains as big an issue in 2011 as it was five years ago when LinkedIn was in relative infancy, and remains a stumbling block for many users.

LinkedIn owns the position as the world’s #1 business networking site, and users flock to the site.

Unfortunately many fail to grasp just what it can do. They’ll use the system for a short while and say “Yes, I’ve got connections and a profile, but it doesn’t really do much for me.” They need training on how to use the site effectively.

And that’s where The LinkedIn Personal Trainer comes in. It’ll help you use LinkedIn to make sales.

How can LinkedIn help make sales?

Let’s suppose for a moment that you’ve set a meeting up with John Jones of Acme Manufacturing. It took you three months to set this meeting up, and everything is ready. But just what do you know about John Jones? You’ve done some searching on the web, but even after all of that effort, you really don’t know much about Mr. Jones.

How would you like to be able to review Mr. Jones resume, curriculum vitae, or biography? Have a chance to see how long Mr. Jones has been in his current position? Where he’s worked before? What university he attended? Read what other people think of him?

That is what you’ll get when you search for John Jones of Acme Manufacturing and find him on LinkedIn. And that is one of the single most powerful reasons to use the system. It’s true that Jones must already have joined LinkedIn, but in today’s world that’s a likely event.

It doesn’t matter if you’re buying, selling, searching for a job, employee or partner – you need to reach out, discover and make contact with other people.

And LinkedIn helps you do that better.

What’s the most important thing to do first?

If you don’t have a LinkedIn account yet, you can – and I suggest you do – create one right now. Don’t be overwhelmed by the number of different sections you’ll ultimately need to create.

Pick just one facet of yourself and edit the profile to reflect your personal brand. Make a note on your calendar to update the next area in three days – and repeat.

Note that what you are saying about yourself will be accessible by a very large audience, so take some care when you do this. Expect the world to read and know this about you.

Within a few weeks you’ll have covered a half dozen or more aspects about yourself and can start reviewing how they all work together.

What if I’m reluctant to talk about myself?

Every once in a while I’ll come across an individual that says they want to use LinkedIn, but doesn’t see much of a benefit to the system. When I ask how they use it, I hear things like “I don’t want to reveal anything about myself, so I leave my profile blank.” And then when we talk about connections they say “I don’t like to connect to anyone because I don’t want people to know who I know.”

And well, that’s like saying they want to earn a million dollars but don’t think that they should have to do any work to get it – it just doesn’t work that way…

So yes – if you fail to describe yourself, and never connect to others, you won’t get much out of LinkedIn (and shouldn’t bother).

But if you build a profile that shows off your personal brand and connect to people you know and trust, you’ll be able to find, get found, and network your way to success with LinkedIn.

Do you do speaking events?

Certainly – and being a successful author helps. I speak to professional groups and alumni organizations that want their members to have greater connections to each other. LinkedIn allows that through groups and maintains individual privacies as set by the user. I also provide custom seminars and workshops.

Are you active with a blog or on twitter?

I am. The site “LinkedInPersonalTrainer.com” hosts my LinkedIn blog and I use it to extend the material from the book. Because the book was published at one point in time, there is a specific set of information inside it. But when LinkedIn changes, I update all of the readers through the blog. I also conduct polls to find out what my readership thinks about certain topics.

I tweet as “SteveTylock”, and use that as another way to get the message out.

What is the best advice you never got?

I’ve never been one to follow the crowd, so more often than not, I’ve made my own way. The one piece of advice I’d give to myself involves avoiding the WordPress platform.

For more than a year I struggled with a blogging platform that was not WP, mostly because I didn’t want to use “the standard”. When I finally got around to using WP, I realized that it was a rather good standard, and that I’d been doing it “the hard way” for much too long… I still host the site and own my domain name, but I use the standard software and it works well.

What made the difference with your book?

I was the first to market, and did it myself.

There just wasn’t much available as an instructional guide to LinkedIn, and so I designed, wrote, and packaged the book myself. I used the services of a freelance editor to clean up the book and got it to press.

To do that, I had to keep things moving on my own, stay excited about the project, and have faith that it would work out – and it has.

Readers that have their own LinkedIn story or otherwise would like to offer feedback are welcome to visit my blog and leave comments.

To your continued success,

steve

Steven Tylock

http://www.linkedinpersonaltrainer.com

http://www.linkedin.com/in/stevetylock

 

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