Categorized | Social Entrepreneur

Smokers considering quitting shouldn’t, without this tool…

Name of Social Enterprise and URL?


Who is the person? What is there background?

Smokers considering quitting shouldn't, without this tool...Jeremy Williams developer and founder. I graduated with a BFA in Painting and Drawing from the University of North Texas. During a 7 year stay in Thailand I started JPW Designs Studio Co. Ltd. serving small to medium sized businesses in Asia, Europe, and in the U.S. QuitJuice was born out of a growing interest in web apps as a business model and my personal journey to stop smoking cigarettes.

What is your product or service?

We move smokers from apathy to action with scheduled daily voice, SMS, and email messages. Many products and services promise to make quitting smoking easy or quick. Any smoker can tell you, quitting is neither. Changing behavior is about making a decision. This happens when thinking changes. QuitJuice injects facts and tips into your daily routine. Over time this compounds to change the way you see smoking, and you find the grip loosening that the addiction once had on you.

Date officially launched?

May 18th, 2011

How did the concept for come about? Why was this social venture created?

Smokers considering quitting shouldn't, without this tool...I was a long time smoker. Serial quitter. Some times I was able to stop smoking for weeks and even months, but this time it was different. I just couldn’t get the power to make a decision. Quitting smoking became in my mind a bridge I would cross further on down the line. My enjoyment of the habit was more than the perceived incentives to quit. My wife helped me out of this stagnation, but not by nagging. Without saying a word, she printed out pages and pages of research and facts about the harms of smoking and left it where I would see it. After weeks of intentionally ignoring this, I finally got curious and began to educate myself. It wasn’t over night but slowly through the experience of learning something new every day I found the desire to keep smoking weaken to the point where I was able to make my stand and quit. The idea for QuitJuice came to me as I analyzed my lack of motivation to quit and the strength i felt as a result of getting informed. I knew that in order for it to really be helpful, I needed to be thinking about the facts of how I was harming myself on a daily basis. I realized that through an automated information delivery system, I could keep moving toward my goal of quitting, and help others do the same.

How many people need this help?

There are 44 million smokers in the United States alone. We are excited to be entering into the market place as part of the solution to this problem.

What is the cost per person that is being helped? Are you working on decreasing that cost by being more efficient?

Currently QuitJuice costs $7.95 per month for the ability to create your own message schedule with your preferred message format. Our rates are very low and we are determined to keep them low in order to remain accessible to as many smokers as possible.

Could others help you and how?

We are in the early stages of a collaboration with a large state university that studies smoking cessation and other habit change. A joint study would help us to understand further the most effective means to help smokers quit. We are just getting started and need help to let others know about QuitJuice. You can send invitations to your friends on our invite page: or by good old fashioned word of mouth.

What free online or offline tools do you use?

The usual suspects such as Facebook, Twitter and YouTube.

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

There are about a dozen individuals who have worked with me to produce

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out?!/quitjuice

YouTube – Do you have a YouTube video URL that you can share with us, and allow us to publish with your story?


What is the best advice you never got?

Pace yourself. Look for ways to make your entrepreneur lifestyle sustainable.

What is the one thing that you did right?

I got started. Ideas are a dime a dozen but action separates entrepreneurs out from those who just daydream.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

Starting QuitJuice has been a lifestyle change for my family and I. I sleep less and have to be more intentional about time with my family so that priorities are in order.

Are you doing any type of Search Engine Optimization?

We are working slowly on SEO and want to focus on quality over quantity, however our belief is that focusing on building relationships will be more important, in the long run, for our success than SEO.


What can you tell other potential social entrepreneurs who are deciding to make a difference?

Try to understand your target demographic as much as possible. Spend time talking to people before building anything.

What book(s) have you read that others should read?

Although it’s not a book, I’ve found many inspiring stories, insightful ideas, and broadened my perspective considerably listening to the interviews and posts on

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