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WARNING: Inbound Marketing May Attract Way More Customers Than You Can Handle!

WARNING: Inbound Marketing May Attract Way More Customers Than You Can Handle!

Mike Schleif

Author’s Bio:

Author, consultant and online marketing professional, Mike Schleif is an expert at helping small businesses gain a dominant position in their local marketplace.

Mike anticipates eager buyers shopping for what you offer. Voila! Of a sudden, everywhere they search you are there.

He specializes in helping entrepreneurs and small businesses gain the competitive advantage in both their online and offline marketplaces:

* Each business is unique. Mike applies “One Size Never Fits All” to each business.

* He makes sure that each business is eligible to “Be Found” on the Internet.

* He ensures that each business never runs out of targeted leads.

* He helps each business convert great prospects into great customers and raving fans!

Mike is an entrepreneur in the Twin Cities area focusing on technology for more than 35 years. He consults with Fortune 100 companies and always finds ways to cost effectively bring the greatest benefits of expensive technology to local business.

A book synopsis / Key Ideas :

Right this minute … right there in your city … somebody is searching the Internet for what your business offers. If they don’t find you, they will buy from somebody else. In your zeal to appeal to everyone, somebody is not getting enough. It is precisely these people who are your best customers, if for no other reason than they most need what you do. One size never fits all. People are like snowflakes and, as every child knows, no two snowflakes are identical. Is it any wonder that some customers are great, some are OK and some simply don’t fit?

Why did you write this book?

With 30 + years consulting with Fortune 100 companies and solving their complex business problems mostly to do with technology and millions of dollars,it is time to bring the best practices, the lessons learned and big business success to smaller, local businesses.

why readers should buy your book and what they will get out of it after reading it?

In our time, when we search for what we want – when we want it – fewer and fewer are interested in the one size fits all approach. If we can find a solution tailored specifically to our personal need, why settle for less?

Be different. Be you. Be found.


WARNING: Inbound Marketing May Attract Way More Customers Than You Can Handle!My blog, Brilliant Ideas About Internet and Money (, deals with Inbound Marketing, how to identify your unique selling proposition, how to identify your buyer personae and how to tell your compelling story to those who are clamoring to hear it.

Do you do speaking events? What are some common ones that you do on a regular basis? What do you talk about?

I love to network, I love to talk to people and I love to learn about businesses, their challenges and how I can help. In the Twin Cities, I have been speaking at several of the area colleges, at several chambers of commerce, at BNI and other business networking groups and at several non-profit organizations.

Also, as one of the original members of, as well as one of the Top 100 connected people on, LinkedIn I am actively involved in several groups, including speaking engagements and workshops.

The two themes most groups want me to talk about are “Ten Things You Can Do Tonight To Get Your Business Found Online” and “How To Use LinkedIn To Grow Your Business.” Actually, those two themes are intertwined. If Search Engines are about being found, then Social Media are about being known.

Do you do your own marketing or PR? What is a good marketing / PR strategy for a budding author?

Yes. We are a digital ad agency and promotion and releasing news to the world is what we do to attract great customers and what we do for our great customers. One size never fits all. I come up with a lot of good ideas, because I come up with a lot of BAD ideas. If you want to BE remarkable, you have to DO something remarkable. It’s really all about the customer. Anticipate eager buyers shopping for what you offer. Voila! Of a sudden, everywhere they search you are there.

Social Media Links:

Yes. Social media is integral to all great marketing systems today. All of my clients must participate in social media. If Search Engines are about being found, then Social Media are about being known. The secret is to use as many media as practical, because you cannot know which media your next great customer is frequenting. Leveraging the “social” part is getting Internet visitors to socialize what you offer with other visitors. When somebody stands up in public and testifies to how you solved their great problem, you have advertising that is invaluable and cannot be bought at any price.


Content is king and video content is the grand emperor of them all! Search engines (e.g., Google) have become popular because they serve purpose that is in great demand. Generally, people come to the Internet for one of two reasons: entertainment for to solve a problem. With over a trillion web pages out there, how will they find that page most suitable to their needs? They are the customer of the search engines – not you and me, business owners, and not you and me, website owners. The search engines want to provide the most relevant, interesting and compelling content to their customers.

Youtube, believe it or not, is the second largest search engine in terms of daily searches. People come to Youtube for entertainment or to solve a problem. Often they get both. Video is currently one of the most effective ways to garner attention on the Internet. In the coming years we are going to see the power of television and the Internet converge. We are already watching our favorite TV shows online and the marketing dynamics of Super Bowl commercials can be seen today online.

For some of our ideas about video marketing, visit our channel:


Free online or offline tools :

LinkedIn is probably the most overlooked business power tool. My LinkedIn profile and my company profile are prominent in search engines and findable by professionals who need our services. It’s also one of the most powerful prospecting tools I’ve ever found. The Advanced Search features facilitate searching by personal or company name, industry, job title, location and service area, previous employment, etc. When you find somebody, simply ask your friends and connections to introduce you and you grow your network as you expand your business.

Also, participating in discussions relevant to your expertise increases your perceived authority in your industry. One way to do that is to join a LinkedIn Group. There are literally thousands of LinkedIn Groups organized around a wide range of topics ranging from university alumni, company employees and former employees, regions around the world to just about any interest you can imagine. Members frequently belong to multiple groups that align with different aspects of their professional life, such as university alumni groups, trade groups, conference groups, and networking groups. Participating in groups and group discussions is a great way to solve problems and to gain exposure for you and your business in the professional community.

Furthermore, LinkedIn Answers is another persuasive feature. LinkedIn Answers is really Questions and Answers and can be a too hard to find buried under the “More” drop down menu. There are three main ways to use this to get fantastic business exposure. First, ask a question under the appropriate category and have experts from everywhere in the world try to provide the best answer. Second, browse categories and look for questions from others for which you may have the best solution. You will shine as an authority and yours just might be selected by other professionals as the best answer. Third, and often overlooked, ask a question as a means to start a discussion in areas that facilitate your expertise rising to the top authority in your field.

There are so many ways to be remarkable. Remarkable people are remarkable because they are doing something remarkable. LinkedIn is only one of many social media, all of which encourage discussion about the top things on the minds of the participants. When they remark about you and your business, that is free publicity. More than simply free, the story of how you help others is far reaching. Facebook membership is the third largest country in the world, behind China and India and ahead of the United States. LinkedIn has surpassed 100 million professional members – get them talking about you and your business and great customers will seek you out.

What is the best advice you never got?

Wow! The best advice I never got must be: “Write your own story.” I’ve spent years struggling with trying to identify who I am and whom I ought to be. In reality, life is really a neverending path of self discovery, always testing myself, pushing my limits and trying everyday to be a little bit better than I was yesterday. Some time ago, I realized that I was actually writing my own story as I followed my path. Sure, I’ve made tons of mistakes. I come up with a lot of good ideas, because I come up with a lot of BAD ideas.

Which reminds me, Pete Seeger said, “The easiest way to avoid wrong notes is to never open your mouth and sing. What a mistake that would be.” And much earlier, James Joyce quipped, “A man of genius makes no mistakes. His errors are volitional and are the portals to discovery.” I hope my story is interesting and beneficial to some; but, I’ll continue to spin this yarn nonetheless.

What is the one thing that you did right? WARNING: Inbound Marketing May Attract Way More Customers Than You Can Handle!

The one thing I did right? I have persevered. In order to transform mistakes into something positive, I have learned from them and used them as stepping stones to the future. Not to wax poetic, but in business we have to keep going upward and onward to show those naysayers how right we were. Marketing is the relationship between my business and great customers and great prospects. Every relationship begins with a single conversation. It isn’t always easy to know which of you will become my next great customer. Through perseverance and focusing on my best customers I’ve come to recognize opportunities. It’s a learning experience and if you quit too soon you also cut your learning short.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

For many years, I was the tech geek who took business problems stuck in extremely complex technology issues, simplified them, identified root causes, persuaded Fortune 100 executives to select from a menu of options and implemented the solution. Long story short, I simplified complex technology – “rocket science” – into chewable morsels.

In recent years, I have returned to my roots: small business. This daunting Internet thingy has many very confused. It needn’t be so confusing. For business, it’s really quite simple: Be found by enough of the right people. No rocket science. No gaming the search engines. Get back to real marketing. Focus on what your best customers want. Whereas before, I had to render rocket science into simple business choices, today I speak a different language.

Inbound marketing takes something that appears to be complex and confusing, and reveals it for what it really is. Everybody is an expert in something. Understand what it is you do best. Anticipate eager buyers shopping for what you offer. Place yourself squarely in front of each of them and tell your story to an eager audience that clamors for more. Again, it is all about the customer, what problem your prospect wants solved and your story about how you’ve solved similar problems for other great customers.

What book(s) have you read that you would recommend to others?

Three books I have been recommending to my clients and associates for the last year or so are the following:

The New Rules of Marketing & PR 2.0, by David Meerman Scott (

Inbound Marketing, by Brian Halligan & Dharmesh Shah (

FREE: The Future of a Radical Price, by Chris Anderson (

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