Categorized | Shoestring Startup

Natural Growth on a Shoestring Budget

Name of your company and URL?

Danae’s Creations, LLC (d.b.a.: Danae’s Creations Bath & Bodycare)

Date started?

First “bath & body treat” was created in circa Spring 2007.

What is your product or service?

Our products—referred to as “treats”—include:

  • Unique Lotion Bars (similar to a bar of soap, but lotion)
  • Exquisite Whipped Shea Body Icings
  • Amazing Body Oils
  • Super Rich Body Butter Balms
  • Mind-blowing Cupcake Bath Bombs
  • Sensational Rose Petal Milk Baths
  • Exfoliating Milk Chocolate Brown Sugar Scubs
  • Tantalizing Lavendar Bath Salt

Why did you start your company?

The founder, Tavia Williams, started the company because she was tired of all the trial and error she was putting her (then 6 year old) son through in hopes of bringing healing and soothing his severe eczema.

How was it financed ?

Danae’s Creations was financed through her personal savings account, donations from friends and family, and a lot of help from friends who would not accept her money.

Date officially launched?

Danae’s Creations was officially launched circa late summer 2010. The company got its first wholesale purchase in the March 2011 during the Americasmart Buyer’s Exhibition in Atlanta, GA.

What free online or offline tools do you use?

We don’t use any “free” online or offline tools. We’ve used trial items, but right now, we pay for everything on either a monthly basis or a flat fee amount.

Do you use Social Media tools like Facebook, twitter, LinkedIn or ?


How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

3 employees—all of whom are co-business owners.

What is the best advice you never got?

The best advice we’ve received as small business owners is, “What ever you do; how ever tough it may see; how ever far away your goal may seem to be—never, ever, ever wave the white flag…”

What almost killed your business in the start?

When Williams first decided to retail her treats There were a few things that could have “killed” business such as: the lack of time, money, energy, and knowledge/skill in other dynamics that are necessary for business (public relations, marketing, employees/assistance/more hands). It wasn’t until her other 2 business partners came aboard (Princess in late 2010 and Carla in early 2011) that Williams gained a stronger confidence and her vision shined as bright as the morning star.

What is the one thing that you did right?

The main thing Williams and her business partners did right—and continues to practice—is research. They continue to research the beauty, bath and body industries; marketing and public relations arenas; customer service improvements; business dynamics and innovations, etc.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

The biggest transition was packing up my life in Orlando, FL, moving to Atlanta, GA and getting people who I can truly trust to work with me to build an incredible empire.

Are you currently in the black or red?

We are currently in the red because all the monies that we earn goes right back into the business. However, we anticipate being out of the red by this time next year… or sooner.

What type of marketing or advertising do you do?

We market online via social networks and email blasts; have promotional gifts such as t-shirts and hats. We are the first official partner for the exclusive magazine, Kontrol Magazine, which has been featured on VH1 and the Wendy Williams Show. We are also constantly submitting our media kit to magazine editors, news editors, journalists, tv broadcasts & hosts, etc.

What would make your business more “Successful”?

The things that would make our business more successful would include (but not be limited to)—a SOLID & effective business structure with a sufficient amount of trustworthy employees; more media attention; an steady increase in sales, revenue and profits; more assets than liabilities; a stronger and widening loyal customer base; and, of course, God’s hands and will for us to be a phenomenal and permanent “stain” in societies across the globe.

Would you want to be acquired by a bigger company, run it yourself or sell in a couple of years?

Honestly, since we are still getting into the growth of business. We are very passionate about our business and truly, honestly, whole-heartedly LOVE what we do. So, right now, I cannot say that we will, or won’t, sell. It all depends on what God has in store for us.

What do you think your projected annual revenue will be?

Within the next year, we project annual revenue to reach $100,000 (and better); in two years, we project revenue to be one quarter of a million dollars…and better.

How long do you think it will take you to get to your projected annual revenue?

1 year (for $100,000) and up to 2 years (to reach $250,000).

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