Categorized | Shoestring Startup

Harnessing the Power of Light through Light Therapy For Life

Name of your company and URL?

Light Therapy For Life;

What is your product or service?

Light Therapy For Life manufactures all-natural low level light therapy devices for treating certain skin conditions and managing pain. Our company offers red light ( promotes blood flow and circulation), blue (an anti-bacterial and used to alleviate acne), infrared (promotes healing) and violet (a stronger anti-bacterial).

Cristina and Andrew

Cristina and Andrew

The Birth of a Company

We (Cristina and Andrew) started Light Therapy For Life as we were looking for an all-natural solution to pain management. When Cristina was in college, she was diagnosed with Hodgkin’s Lymphoma. The chemotherapy treatments caused body aches and pain, and Cristina struggled to find an all-natural solution to effectively manage pain other than traditional medicine. We looked for natural alternatives at that time, but were unable to find a solution. Years later, Andrew stumbled on information related to the light therapy, which led to years of research and development into developing portable devices that use this science to manage a variety of skin and body ailments, from joint pain and muscle soreness, to beauty and skin care.

Our company is a collaboration of love, inspired by our desire to bring effective, affordable products for the home consumer. We complement each other’s strength and skill set with our diverse background and educational experience. Andrew is an electronics designer, logical and detail-oriented. He is the “mad” scientist and the inventor of the products. Cristina’s legal and finance background is key to running the daily operations of the business. She is also the creative mind behind the advertising and marketing of the products.

What Sets Us Apart

We pride ourselves in providing in taking care of our customers. We communicate directly with many customers who have specific ailments or conditions and are unsure of whether our light therapy products may benefit them. For example, we have worked directly with a mother of a 13-year old boy who bought the blue light for his son’s acne problem. We also directly worked with an older gentleman who used our infrared light to help in healing his knee after a surgery. We have done numerous customized lights for several customers.

We also pride ourselves in using the best quality components for our devices. We spent a considerable amount of research looking for the right suppliers and interviewed and obtained samples from many companies both domestically and overseas, some as far away as China, Japan and Australia. The LEDs that we use on our devices are 5 times stronger than other light therapy devices that are currently available in the market.

One Grain at a Time

One of the best advice that we’ve even gotten was from a book by Dale Carnegie called “How to Enjoy Your Life and Your Job.” One of the philosophies that he abided by was to take “one grain at a time…one task at a time.” As entrepreneurs, it is easy to get overwhelmed by the number of hats you wear on a daily basis. It is easy to get paralyzed with the magnitude of things on your to-do list. However, taking a step back and taking in one task at a time allows you to be present and focus on the task at hand.

Small Budget, Big Results

Since we have self-financed our business from the start, we strive to run our business as efficiently as we can on a shoestring budget. We abide by the principles of frugality, but not to the extent of sacrificing quality or efficiency. We do a lot of things ourselves (such as writing contracts, running a website, creating logos), but we also know the extent of our abilities and recognize the importance of outsourcing to experts when necessary. Since we work full time and/or are involved in multiple projects, we recognize the value of time and realize the importance of delegating certain tasks to experts who can accomplish these much more efficiently that we can.

We utilize different tools in running our business, such as the free Quickbooks accounting program online to organize our accounts. We also live by our Android tablets and download free or low-cost apps such as (to keep track of business expenses), TripIt (to organize travel), Cozi (to coordinate our schedules), Google Docs (to share and edit documents) and Dropbox (to store documents online). We also do guerrilla marketing using social media tools such as LinkedIn groups and Facebook fan pages. We actively post on different forums and actively comment on blogs to get free exposure. We also use Google analytics to keep track of web traffic and visitors to our site. We recently participated as vendors in a trade show and used a low cost merchant account which provided us with a free credit card swiper to accept credit cards at shows and events.

The Future of Our Company

Light Therapy for Life products are currently sold on and the company website, as well as in medical spas and health centers. Our goal is to further expand our business to retail stores, natural health food markets, as well as chiropractic offices.

Our aim is to educate people about the benefits of light therapy as an alternative solution to traditional western therapies. There is an alternative to the western method of “Take two pills and call me in the morning” approach to wellness and health. For us, light therapy devices are only the start. We eventually want to build a portfolio of products centered on wellness and healthy living.

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One Response to “Harnessing the Power of Light through Light Therapy For Life”

  1. Dave says:

    I think the website is wrong on shoestring, its says life therapy instead of LIGHT therapy??? In any case, a very interesting story and I wish you all the best.


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