Small Act helps nonprofits and associations cultivate key relationships in social media for real results

What is the name of the site and URL?

Small Act – www.smallact.com

 

A brief synopsis of the website / application ?

What are your organization’s goals? Do you need to increase donations? Get more people to take advocacy actions? Retain or increase membership? Small Act’s software, Thrive, is built to help you achieve those goals by turning fans and followers into passionate supporters of your organization.

Thrive is web-based software that helps you find and nurture key relationships online while offering a streamlined, uncluttered interface from which to manage Twitter, Facebook and Flickr. Thrive even offers robust reporting and analytics tools so you can learn from and replicate your successes.

Why did you start this company?

I was talking with my wife about how we could make a difference in the world. She asked, “What would happen if everyone in America donated just a penny more per day to charity?” I did a rough calculation and realized it would be over a billion dollars more donated to charity each year. Then she asked, “What would happen if we got everyone in America to volunteer one minute more per day?” And that’s equivalent to over 900,000 people working full time to make this world better. It got me thinking about how we could better the world by building authentic relationships between charitable organizations and people. If the organization can cultivate a passionate following online, that’s got to lead to more donations and volunteer hours.

Was your company started on a shoestring budget or funded? For the first two years it was on a thin shoestring but since then I’ve had the pleasure to work with angel investors. That being said, the angel investment was modest and kept us focused on producing our own revenue to support the business.

Who is your competition, and what do you do better?

There are lots of software products built to help you manage social media for an organization, but we’re the only one really focused on relationship-building. Other tools focus more on listening for keywords, managing multiple social media presences, or increasing the number of fans and followers without a focus on the organization’s bottom line. While Thrive can help you listen for keywords and manage your social presence very effectively, more importantly our solution helps you find the key influencers (connectors and mavens) who are critical for true success in terms of actual donations, advocacy support, etc. In addition, what sets us further apart from everyone else, is our technology that takes an existing database of customers (email addresses) and find who are their most qualified leads for becoming online brand advocates and what topics or issues are most important to them.

Why would a small business, entrepreneur, freelancer, etc use your product?

Our product is targeted at the nonprofit market, though we work with some for-profit businesses that work with nonprofits as well (like Beaconfire, Forum One, Foundation Center, etc.) through our partner program. We keep them posted on the evolution of the product so they can see if it would be an asset to their nonprofit clients.

A short bio of your company

Through its social media software, Thrive, and various consulting services, Small Act empowers nonprofits and associations to nurture key relationships. Founded in 2008 and based in McLean, Va., Small Act proudly helps AARP, National Geographic Entertainment and over 150 other clients make the most of their social media investment.

Do you offer free online or offline tools? Are there different pricing levels?

Our basic software package costs $1,188/user/year. You can add additional features for additional cost, including the ability to convert email addresses into robust social profiles to help you engage your existing supporters online.

Do you have a blog that keeps users updated?

Yes, www.smallact.com/blog

Facebook, twitter, LinkedIn or ?

www.facebook.com/smallact
www.twitter.com/smallact /
http://www.linkedin.com/company/small-act

Youtube watch video URL?

httpv://www.youtube.com/watch?v=kYuMB1TbHcA

How long have you been in business?

Since 2008, so about 3 years now.

Number of current users?

150+ organizations use our product (some with multiple accounts).

How do you see your company in the next 2-5 years (more products or services?)

We see the value of social media for nonprofits trending more and more toward the data side. People post an incredible amount of information online every day in public forums like Twitter and LinkedIn. By putting that publicly-available information in the hands of nonprofits to help them better tailor and target their donation and advocacy requests toward individuals, we can help them increase the success rate of their pitches.

We’re getting ready to launch a new product called Profile Builder in May of 2011. Profile Builder will help you forge deeper connections with your stakeholders by providing extensive intel culled from public information your contacts provide on social networking sites, including Twitter, Facebook and LinkedIn. This will help better inform your communications with your donors, volunteers and people you’d like to get involved with your organization.

Are you looking to hire more people or contractors? If so, what positions and skills are you looking for?

In addition to our software, we also do social media consulting, and as of this writing we’re seeking an additional consultant. The job description is here: http://www.smallact.com/jobs/social-media-consultant/

Any Patents Pending? We have filed provisional patents for our new social data related technology.

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