MetricPulse: A Web-based Internet Marketing Dashboard for Your Business

What is the name of the site(s) and URL?
MetricPulse (www.metricpulse.com), designed and engineered by WebSolvers (www.websolvers.com)

Can you give us a brief synopsis of the website / application?
MetricPulse is a web-based software application for marketers and small business owners. The cloud service collects a variety of key Internet marketing metrics from a user’s existing accounts and organizes them into a simple and easy-to-use interface. Similar to how a car’s dashboard delivers important information to a driver, MetricPulse’s dashboard delivers information to marketers. For those that monitor multiple brands or Websites, MetricPulse allows users to create and manage multiple dashboards.

So, does MetricPulse replace Google Analytics?

No. We feel that Google Analytics is a powerful, cost-effective (i.e. free) tool that does a wonderful job. MetricPulse simply ties into your existing Google Analytics and simplifies your view of this data. If you are overwhelmed by how much data Google Analytics provides, MetricPulse can help you visualize it.

What types of data does the MetricPulse dashboard display?
MetricPulse pulls a variety of data pieces into the dashboard. Some of the most prominent dashboard components include:

  • A digest of your Google Analytics data
  • An overview of your Facebook Fan Page activity
  • Your rankings on popular search engines for specific keywords
  • Relevant Twitter feeds pertaining to you or your competitors

Any other features that you feel are important?

One other feature that we are particularly excited about is the tool’s ability to help you isolate localized Twitter terms that might be important to your business. So, for example, if I am involved in marketing a golf course in Charleston, SC, I can set my dashboard to alert me any time that a user sends a Tweet using a word like ‘golf’ or ‘country club’ near my zip code. There’s a good chance that these people might be new customers for me and I can reach right out to them from my dashboard.

Why did you create this application?

We created MetricPulse because we observed clients who were continually frustrated and overwhelmed by the process of staying up to speed with Internet marketing metrics. Many of our firm’s clients had access to Google Analytics, Facebook Fan Page statistics, and search rankings, but this information resided in a variety of different locations and was updated at different times. MetricPulse was designed to pull all of this information together in one simple application and give users a clear, well-organized view of it all.

Was your company started on a shoestring budget or funded?

WebSolvers was started on a shoestring budget in 1995; MetricPulse is a product of the company produced by our development team to provide analytics tools by aggregating the information and placing all dashboards in one place in real-time.

What do you have planned for the future?

We have a ton of cool ideas that we will be rolling out soon, including dashboard enhancements and free mobile apps (iPhone, iPad, Android all in the works) for access on the go! We are always listening to our customers who have already shared a number of great ideas.

Why would a small business, entrepreneur, freelancer, etc use your product?
MetricPulse is a great resource for small business owners, entrepreneurs and freelancers who need to simplify their web statistics and approach to aggregating this information. For those pressed for time, MetricPulse gives you a view of all of your important data in a snap.

A short bio of your company.
WebSolvers is located in Orlando, Florida, and has been a full-service Web design and development firm since 1995. We’ve provided our services to hundreds of businesses, municipalities, educational institutions and non-for-profit organizations across the country. We are among the most established and recognized Interactive services firms in the Southeastern United States.

Do you offer free online or offline tools?
WebSolvers offers a 14-day free trial on all MetricPulse accounts. No credit card is required for a trial.

Are there different pricing levels?
MetricPulse comes in four different packages based upon the number of dashboards included. The Basic package is $22/month and includes one dashboard, the Plus package is $44/month and offers five dashboard, the Premium package is $98/month and offers 25 dashboard and the Enterprise package is $198/month and offers 100 dashboards.

Do you have a blog that keeps users updated?
Yes. Our blog can be found at: http://www.metricpulse.com/blog.php

How long have you been in business?
WebSolvers has been in business since 1995.

Are you guys on Twitter?

Yes! Please follow us at http://www.twitter.com/metricpulse

What other Web based products would you recommend to entrepreneurs, business owners, or freelancers?

We have a couple of other Web-based products that we feel strongly about: Chargify (http://www.chargify.com) which manages recurring billing for Web-based products and TenderApp (http://www.tenderapp.com) which helps companies manage customer support queries from their Websites. Both of these products are a part of the MetricPulse infrastructure.

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