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Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money




A book synopsis :


Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money,” by Melanie Rembrandt provides a simple, step-by-step guide to build buzz without spending a fortune.

You’ll discover:

* The #1 way to get media attention
* What never to say or do when talking to a reporter
* The top 4 PR myths – Exposed!
* What not to wear during a television interview and much more!

The book is available on Amazon at http://amzn.to/simplepublicity, Barnes & Noble, http://bit.ly/SimplePublicityBN and http://www.rembrandtwrites.com/SimplePublicity.htm

In 50 words or less, write a paragraph stating why readers should buy your book and what they will get out of it after reading it:

“Simple Publicity” gives entrepreneurs the basic information they need to boost sales, awareness and credibility by using public relations. With some time and effort, small business owners can follow the simple steps in this book to get noticed by the press, build buzz and

start selling their products and services.

Why did you write this book?

After working with hundreds of small business owners who were ripped off by big agencies, or had very little money to hire an outside service, I felt that there was a significant need for this book. I wanted to provide the basic information necessary to use the “power of the press” and search engine optimization to build buzz… without spending a lot of money.

Now, entrepreneurs can follow the simple steps in “Simple Publicity” to get publicity and increase sales on their own.

In addition, on my site at www.rembrandtwrites.com, and my blog at http://www.rembrandtwrites.com/blog/, I provide insider tips and valuable information to help small business owners boost sales, awareness and credibility via search engine optimization, social media and public relations activities. Every week, I offer new information to help entrepreneurs pursue their business goals and be successful.

Also, you can read my tweets at http://twitter.com/RembrandtWrites. And by registering for my free, monthly newsletter at www.rembrandtwrites.com, you receive two, exclusive reports at no charge: “5 Must-Have Tips for Working with the Media” and “20 Quick Online Copywriting Tips to Help Boost Website Sales in Minutes.”

Why Spend The Time and Effort on PR and SEO?

Small business owners need to let the media and potential customers know about their new products and services. And in addition to building buzz, by having your name mentioned in a media venue that your target audience pays attention to, you are getting third-party credibility you simply cannot get in any other way.

These media mentions can build a significant amount of buzz which results in more site visitors and sales. Now, getting publicity does take time and effort, but the great part of this is that you can start getting publicity without spending any money. It’s a very cost-effective way to bring in new sales, especially if you are launching a new business with a tight budget.

And entrepreneurs should note that traditional PR activities are still in place… You still get your best publicity by pitching targeted story ideas to specific media-members. However, it’s important to take advantage of search engine optimization, or SEO, at the same time.

With public relations, you use press releases, articles, blogs, social media, newsletters, eReports, e-mails, white papers, and other copy to communicate with customers and the press. Well, since you are already creating this content, it’s important to optimize it for the search engines too.

And this just means that you add the appropriate amount of popular keywords (the words your customers are searching for online) to your content and online coding. This way, when potential customers and media members are looking for your products and services, they can find you on the Internet easily.

After all, if you aren’t optimizing your content for the search engines, and your competitors are, you are probably losing out on some great media attention and new sales.

Melanie Rembrandt and Charlie

Author’s Bio

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie Rembrandt combines her 20-plus years of experience as a public-relations consultant, SEO copywriter, social media strategist, and published author to give you an edge over the competition.

A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official, small-business PR and SEO expert for PINK Magazine, StartupNation, and Nielsen’s Small Business Resource Center.

In addition, Melanie is the author of “Simple Publicity,” (1Win Press) “Secrets of Becoming a Publicist,” (American Writers & Artists Inc.) and “7 Steps to Successful Public Relations.” Plus, she is the host of the SmallBiz America Radio segment, “PR and SEO Quick Tips.”

Melanie has an excellent track-record for success and offers subscribers PR and search engine optimization tips via her “Rembrandt’s Blog,” and newsletter, “Rembrandt Writes Insights®.” Plus, she provides in-depth training presentations to organizations nationwide.

And when she’s not helping clients, you can usually find Melanie scuba diving in the Pacific or tap dancing.

Want to Boost Sales, Awareness and Credibility Fast?

Take advantage of Melanie’s unique, publicity and SEO copywriting background to achieve your marketing goals.

For your free consultation and more information, visit www.rembrandtwrites.com.

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